Toys″R″Us, Inc. Expands Presence In Europe With Market Entry Into Poland

Company to Open First Store in Warsaw at the End of November with Additional Locations Planned in 2012

World’s Leading Dedicated Toy and Juvenile Products Retailer Will Leverage Global Expertise to Bring Polish Consumers a Broad Assortment of Differentiated Products

October 26, 2011 // // WAYNE, NJ – Toys“R”Us, Inc. today announced that it has established business operations in Poland and plans to open its first store in the country at the end of November. This represents the company’s commitment to further growth in Europe, where the world’s leading dedicated toy and juvenile products retailer currently operates more than 300 stores. The first Toys“R”Us® store in Poland will open in the country’s capital city of Warsaw just in time for the holiday shopping season, with several additional locations slated to open in major cities throughout the country in 2012.

“As part of our long-term growth strategy, we continue to look for opportunities to expand our footprint internationally and to identify new and emerging markets that would benefit from the distinctive products and services that Toys“R”Us offers,” said Jerry Storch, Chairman and CEO, Toys“R”Us, Inc. “Toys“R”Us is one of the most iconic brands in the world and has always translated well to customers abroad. By leveraging our global position, we believe we can help grow the toy and juvenile market in Poland, while broadening our reach with both consumers and manufacturers across Europe.”

Toys“R”Us, Inc. opened a corporate headquarters for its Poland operation in Warsaw in August, employing approximately 25 people who function in merchandising, marketing, human resources, store operations and finance roles. The new store in Warsaw will be located in the Blue City Shopping Center and will create approximately 30 additional local jobs. To stock the new store, the company will utilize its existing European distribution channels.

Measuring 25,000 square feet in size, the Toys“R”Us store in Warsaw will feature a small Babies“R”Us® section within the same location, creating a convenient, one-stop shopping destination to fulfill the needs of children of all ages. This is consistent with the company’s integrated store strategy across the globe.

With plans to open several additional Toys“R”Us stores in major cities throughout the country in 2012, Toys“R”Us, Inc. intends to expand its operations in Poland.

“Our entry into Poland not only represents an exciting expansion for the company in Europe, but also provides a potential gateway to other Eastern European countries,” said Antonio Urcelay, President, Toys“R”Us, Europe. “Poland’s dynamic market development and family-oriented population make it an ideal location for our further growth, and we are proud to introduce our brand to the nation’s consumers.”

By establishing a presence in Poland, Toys“R”Us, Inc. now operates approximately 1,600 stores in 36 countries, building on the company’s ability to identify and track toy trends worldwide to pinpoint and deliver the hottest products to customers across the globe.

The company will utilize its global status to bring customers in Poland an assortment of unique and exclusive merchandise from major manufacturers, such as Hasbro, LEGO and Mattel, as well as from the company’s proprietary brands that cannot be found anywhere else. At the same time, Toys“R”Us, Inc. will build new relationships with key Polish manufacturers. Where possible, the company will look for opportunities to introduce products from these manufacturers to other countries where Toys“R”Us operates.

Toys“R”Us, Inc. opened its first international locations in 1984 with wholly owned stores in Canada and a licensed store in Singapore and has continued to grow its operations around the world. The company now operates more than 520 locations in the U.K., Japan, France, Germany, Spain and Canada, among others. The company currently has more than 230 licensed Toys“R”Us stores through agreements with respected retail partners around the globe.

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 873 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 520 international stores and over 230 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including,, and, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need.


Share this Story:


comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

Club Pilates
Are you looking for an opportunity to explore other paths in your life? Are you trying to change things up or find something that offers you more...
Learning Express
Learning Express is the nation's leading specialty toy store franchise - dedicated to providing toys that encourage learning through play, a...
Ziggi's Coffee
There's nothing quite like the perfect cup of coffee. It wakes you up and gets you on the right path. Now, you've got the chance to build a lifestyle...
Wayback Burgers
Wayback Burgers is strategically poised to grow dynamically. This could be your opportunity to partner with a leader in a rapidly growing food market...
Most Beautiful People
Own A Human Resources/Dating Agency's excellent franchising opportunity, you can become part of a growing business.

Subscribe to Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)