Scottsdale, Arizona - October 4, 2011 -- Seeking to revolutionize the chiropractic care industry just as he did the massage therapy industry a decade ago, The Joint...the chiropractic place CEO John Leonesio today announced growth plans that will guide the company for the next decade.
It was Mr. Leonesio who in 2002 founded, guided, and grew Massage Envy from concept to a $300 million company with more than 800 licenses awarded -- all in just six years.
"Making the benefits of quality chiropractic care both extremely affordable and convenient to the millions of Americans who need it can't happen fast enough," Leonesio said. "All our efforts will therefore be focused on growing The Joint to a national franchise operation, staffing each clinic with leading chiropractors and delivering a superior chiropractic care experience to all our members."
Mr. Leonesio's plan is simple: apply the same core strategies that made Massage Envy so wildly successful directly to The Joint...the chiropractic place.
"There are many similarities between the massage therapy industry and chiropractic care," Leonesio said. "Both are more and more being incorporated into people's health and wellness routine. Our responsibility with The Joint...the chiropractic place is to make quality chiropractic care affordable and accessible to everyone."
The Joint's business model is simple as well. Members pay a low monthly membership fee (presently $49), which covers up to four treatments each month. Members can visit any The Joint...the chiropractic place in the country to receive care. No insurance pre-authorization is required and no appointment is necessary.
"Let's face it," Leonesio said. "Right now, getting quality, affordable chiropractic care is a huge hassle. With The Joint, we're going to remove all the barriers that stand between people who want and need chiropractic care as a part of their health and wellness program and actually getting it.”
"We're going to make it affordable with a low monthly membership fee, with each treatment then being less than a typical insurance co-pay. We're going to make it convenient with weekend and extended daily hours. And we're going to make it accessible by making The Joint franchises affordable and easy to operate -- and open them across the country.”
"By making The Joint affordable and convenient on one end and profitable on the other, it's going to be a win-win-win for every owner, chiropractor and member we have," Leonesio concluded.
Mr. Leonesio's plan for The Joint...the chiropractic place is fast finding support. In May 2011, Anne and David Glover of Houston, Texas became Regional Developers for the development of 58 clinics in the Dallas, Houston, San Antonio and Austin regions.
“We knew the magic that John had worked with Massage Envy and the membership model, " Mr. Glover said. "John is the master at simplifying the service delivery process and creating value for the consumer. In addition, the lower start-up costs and minimal staffing needs and the profit potential are quite impressive."
In addition, The Joint...the chiropractic place presently has 91 clinics open or in development in Arizona, California, Louisiana, Texas, Colorado, Kansas, Nebraska, Florida, Georgia, South Carolina, Nevada, New Mexico, Missouri, Utah and has 202 units under agreement with additional Regional Developers.
"We're on our way," Leonesio said. "Our standardized model clinic is ideal for brand awareness and rapid growth through franchising. We believe The Joint...the chiropractic place will set a new benchmark in the industry for clients and for chiropractors who will both benefit from its ability to deliver the highest standard of care simply and inexpensively.”
The Joint Corporation was founded in 1999 by Dr. Fred Gerretzen, with a vision to transform the traditional and confusing concept of chiropractic care into a simple and affordable reality. Today, The Joint...the chiropractic place creates a new philosophy of chiropractic care where clients can utilize chiropractic treatment as an integral part of their health and wellness program. There are no appointments, no x-rays, and no start-up fees. For more information go to thejoint.com.
Mr. Leonesio is a recognized expert in the health and wellness franchise industry with more than 40 years experience.
In the 1970's, Mr. Leonesio co-founded Scandinavian Health Spas, growing it from one club to 40 clubs before selling to Bally Health and Fitness in 1985.
In 1990, he co-founded The Q, the Sports Club, growing it from one unit to 20 units in five years, before selling to 24 Hour Fitness.
In 2002, Leonesio founded Massage Envy. In just 6 years, he took it from concept to a $300 million operation with more than 800 licenses awarded.