October 27, 2011 // Franchising.com // Parsippany, NJ – RCI, the global leader in vacation exchange and part of the Wyndham Worldwide (NYSE: WYN) family of brands, recently made new enhancements to the online searching and booking process to improve the member experience and make planning a vacation faster and easier.
“We know that our subscribing members are savvy consumers who like to do their research before choosing a vacation option,” said Gordon Gurnik, president, RCI. “To make this process easier, more immersive and fun, we have updated and expanded the information and tools available on our website in order to better showcase the high-quality resorts in RCI’s unparalleled network.”
With more than 4,000 affiliated resorts in nearly 100 countries in the RCI® network of affiliated resorts, the Company saw an opportunity to streamline the search process for members by creating a personalized vacation recommendation process using the latest technologies. This innovative new tool will comb through the available vacation inventory to present members with resorts that meet their specific preferences, and are similar to the resorts they have searched for or booked in the past. Subscribing members can still choose to search manually based on a wide variety of criteria.
“With the personalized vacation planning tool, it will be much faster and easier for members to sift through our diverse database to find the vacation experience they want,” continued Gurnik. “Planning and taking a vacation is an individualized process, and we want to take personal preferences into account to ensure that each member finds the vacation that is right for them.”
Another change that RCI Points® and RCI® Weeks subscribing members will notice is that there is more resort information available to them in one place. RCI has added more than 200 additional descriptive elements for each affiliated resort including information on the property, amenities, activities, accessibility, dining options, floor plans, bedding configurations, furnishings, room information and images, experiential descriptions, Google Map locations, weather data and more.
This additional information will help bring these properties to life and paint a complete picture of the vacation experiences available to RCI’s 3.7 million members. With the new updates, the information is shown to members in a simplified, clean format that makes researching resorts effortless. Additionally, members are now given the option to send their favorite exchange choices to friends by e-mail or share them on Facebook to make planning even easier for families and friends.
To explore the new enhancements, visit www.RCI.com. For more information on becoming an RCI affiliate, browse www.RCIaffiliates.com.
RCI is the worldwide leader in vacation exchange with over 4,000 affiliated resorts in approximately 100 countries. RCI pioneered the concept of vacation exchange in 1974, offering members increased flexibility and versatility with their vacation ownership experience. Today, through RCI® Weeks, the traditional week-for-week exchange system, and RCI Points®, the industry’s first global points-based exchange system, RCI provides flexible vacation options to its 3.7 million RCI subscribing members each year. RCI is part of Wyndham Exchange & Rentals and the Wyndham Worldwide family of brands (NYSE: WYN). For additional information visit our media center, rciaffiliates.com or The RCI Blog. RCI also can be found on Facebook, YouTube and Twitter.