U-Swirl Expands Franchise Footprint to Salt Lake City

Franchisees converting former Frogurt cafes to the U-Swirl Brand

HENDERSON, Nev., Oct. 27, 2011 // PRNewswire // -- U-Swirl, Inc. (OTCQB: SWRL), parent to U-SWIRL International, Inc., the owner and franchisor of U-SWIRL Frozen Yogurt® cafes, today announced that it has acquired three franchised locations in Salt Lake City, Utah. It has two franchisees operating a total of three cafes, with another store under construction and slated to open this year. All stores have been or will be converted to U-Swirl Frozen Yogurt Cafes on or before January 1, 2012.

"We are very excited to announce the acquisition and conversion of the Frogurt frozen yogurt stores in Salt Lake City " said Rico Conte Chief Executive Officer of U-Swirl Inc. He continued, "Salt Lake City has been a target market for us and we believe the U-Swirl brand will be well received. We continually look for strategic opportunities to improve the brand and increase shareholder value. This acquisition and conversion represents another facet of our ongoing strategy to do so."

You may find Information about U-Swirl, Inc. on the company's website http://www.u-swirl.com/.

Safe Harbor Statement

This press release contains forward-looking statements regarding the timing and financial impact of U-Swirl, Inc.'s ability to implement its business plan, expected revenues and future success. These statements involve a number of risks and uncertainties and are based on assumptions involving judgments with respect to future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the Company's control. Some of the important factors that could cause actual results to differ materially from those indicated by the forward-looking statements are general economic conditions, failure to achieve expected revenue growth, changes in our operating expenses, legal developments, competitive pressures, changes in customer and market requirements and standards, and the risk factors detailed from time to time in U-Swirl's periodic filings with the Securities and Exchange Commission, including without limitation, the Company's Annual Report for the year ended December 31, 2010. The forward looking-statements in this press release are based upon management's reasonable belief as of the date hereof. U-Swirl, Inc. undertakes no obligation to revise or update publicly any forward-looking statements for any reason.

For More Information Please Contact:
U-Swirl, Inc.
Office: 702-586-8700
Fax: 702-834-8444
Email: info@u-swirl.com

 

 


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