Atlanta Bread Introduces Mighty Leaf Tea to Beverage Lineup
ATLANTA, Oct. 27, 2011 // PRNewswire // -- At Atlanta Bread, "afternoon tea" has a whole new meaning – for the successful fast-casual franchise concept headquartered in Atlanta, Ga., tea is an all-day indulgence.
After stepping up coffee service earlier this year by instituting the popular Italian Lavazza brand coffee to all its locations, the popular bakery and sandwich shop has chosen Mighty Leaf Tea as a beverage partner, adding to the company's ongoing commitment to providing customers with a responsible choice.
"Flavor was our first deciding factor," said Basil Couvaras, COO of Atlanta Bread. "But when we dug deeper into the Mighty Leaf brand we found that owners and husband-and-wife team Gary Shinner and Jill Portman are as passionate about tea as we are about bread."
Mighty Leaf's artisan-crafted loose teas are handpicked and packaged in hand-stitched, biodegradable silken pouches. The company promotes and encourages sustainable farming and production methods for tea-growing regions around the globe through corporate partnerships and sourcing practices – something that dovetails seamlessly into Atlanta Bread's dedication to supporting environmentally friendly products, practices and building materials through its own innovative in-house sustainability program, GLIDE (Green Leaf Initiative Development Education).
Atlanta Bread offers six varieties of Mighty Leaf iced teas, including the popular organic ginger peach, as well as a dozen varieties of hot teas, each packaged in a sustainable silken pouch that allows each tea leaf to properly unfurl, providing the fullest, most pronounced flavor.
SOURCE Atlanta Bread