SAN DIEGO, CA--(Marketwire - Oct 27, 2011) - When we think of food franchises, we tend to think of either the drive-thru or the family sit-down restaurant. Lenard's is a franchise unlike any other -- a fresh, value-added chicken shop that has reached unprecedented success thanks to its unique business model and a growing demand from the Australian market. Now, Lenard's is attempting to take its system worldwide.
"People aren't eating out as much, so they want to reward themselves with something a little bit better at home," says Lenard's CEO Bruce Myers. Lenard's has been providing Australia with a solution to this for decades with its fresh prepared chicken meals ready to take home and enjoy. With its store-in-store supermarket model, Lenard's is poised for international growth and has its sights set on the United States locations to take business to the next level.
To read more about Lenard's growth strategy and recent innovations, check out the full article in the October 2011 edition of Business Review Australia.
Lenard's is Australia's largest chicken retailer and is 100% Australian-owned. There are 200 Lenard's stores, employing more than 3,000 staff throughout Australia. In 2008, Blue Sky Private Equity bought a minority stake in Lenard's Group Holdings Pty Ltd to help fuel its expansion plans. Lenard's also recently formalised an alliance with grocery and liquor wholesaler Metcash Limited to expand Lenard's concept through the IGA Fresh network. Visit http://lenards.com.au/ for more information.
Business Review Australia is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout Australia. Business Review Australia is the territory-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news. For more information, contact 1-760-827-7800 or visit http://www.businessreviewaustralia.com/.