Build-A-Bear Workshop Introduces Make-Your-Own Erik and Friends from Happy Feet Two

ST. LOUIS, Nov 01, 2011 (BUSINESS WIRE) -- Build-A-Bear Workshop® announced today the arrival of Happy Feet Two characters just in time for the much-anticipated animated family comedy adventure Happy Feet Two, in theaters this Novemburr 18. Beginning November 1, Guests can make their very own Erik ($23), star of the new movie and son of Mumble, the world's most famous tap-dancing penguin. Also available are Happy Feet Two characters Lovelace, Sven and Boadicea ($10 each, or $7.50 each when Guests purchase two or more) in pre-stuffed mini form.

"We are thrilled to be working with Warner Bros. Consumer Products again to bring our Guests these furry friends," said Maxine Clark, Build-A-Bear Workshop founder and chief executive bear. "Our Guests will enjoy chilling out with these cool penguins for some frosty fun all season long."

Make-Your-Own Erik features a light-up bow tie and can be dressed in his favorite Red Nordic Sweater ($8.50), Red Nordic Sherpa Hat & Scarf ($7.50), classic jeans ($5), and black rubber boots ($7.50). Erik and pre-stuffed mini friends will be available in stores and online at buildabear.com®.

Guests who purchase Erik will receive a virtual Erik for their online character to redeem on Bearville.com(TM), the Build-A-Bear Workshop online entertainment destination and virtual world. Additionally, all Guests will be able to view the Happy FeetTwo trailer in the Bearville(TM) theater. Guests can also meet a virtual version of Erik and take a special mini-quest to earn a special virtual movie poster for their Cub Condo, for a limited time.

About Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. There are more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball® mascot in-stadium locations, and Build-A-Dino® stores. Build-A-Bear Workshop extends its in-store interactive experience online with its award winning virtual world Web site at bearville.com(TM). The company was named to the FORTUNE 100 Best Companies to Work For® lists for the third year in a row in 2011. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $401.5 million in fiscal 2010. For more information, call 888.560.BEAR (2327) or visit the company's award-winning Web site at buildabear.com®.

Parental permission may be required to access Bearville.com. Visit Bearville.com for details.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

About Happy Feet Two

The sequel to "Happy Feet," the Academy Award®-winning animated smash hit, "Happy Feet Two" returns audiences to the magnificent landscape of Antarctica in superb 3D. Mumble, The Master of Tap, has a problem because his tiny son, Erik, is choreo-phobic. Reluctant to dance, Erik runs away and encounters The Mighty Sven--a penguin who can fly! Mumble has no hope of competing with this charismatic new role model. But things get worse when the world is shaken by powerful forces. Erik learns of his father's "guts and grit" as Mumble brings together the penguin nations and all manner of fabulous creatures--from tiny Krill to giant Elephant Seals--to put things right.

"Happy Feet Two" is written, produced and directed by George Miller. The film features the voice talents of Elijah Wood, Robin Williams, Hank Azaria, Alecia Moore (P!nk), Brad Pitt, Matt Damon, Sofia Vergara, Common, Hugo Weaving, Magda Szubanski, Anthony LaPaglia, Richard Carter and Benjamin "Lil P-Nut" Flores, Jr. Miller co-wrote the screenplay with Gary Eck, Warren Coleman and Paul Livingston, and produces with Doug Mitchell and Bill Miller.

HAPPY FEET 2 and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc.
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HAPPY FEET and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc.
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Trademarks

We would like to thank you for your interest in covering our business. As you write your story, we wouldask that you use our full Name: Build-A-Bear Workshop®and that when referencing the processof making stuffed animals you use the word "make" not "build."

Build-A-Bear Workshop is our well-known trade name and our registered trademark of Build-A-Bear Retail Management, Inc.  Build-A-Bear Workshop®should only be used in capital letters to refer to our products and services and should not be used as a verb.

SOURCE: Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop
Shannon Lammert, 314-423-8000 ext. 5379
314-556-8841 (cell)
shannonl@buildabear.com
or
Jill Saunders, 314-423-8000 ext. 5293
314-422-4523 (cell)
jills@buildabear.com

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