Pump It Up Challenges Families to Show Off Their 'Happy Feet'

Nation's Largest Inflatable Playground Launches Video Contest to Get Families Moving

TEMPE, Ariz., Nov. 1, 2011 // PRNewswire // -- In conjunction with the November 8, 2011 release of Happy Feet Two: The Video game, Pump It Up, the nation's largest franchise of indoor inflatable playgrounds, is encouraging families across the country to get moving together – just like the dancing penguins in the game.

Starting November 1, 2011, families are encouraged to visit Pump It Up on Facebook to submit a 30-second video showing how their 'feet get happy.' Winners of the online video contest will receive a variety of interactive prizes ranging from a family home entertainment center to copies of the musical adventure game inspired by the whimsical Antarctic world of the upcoming animated film Happy Feet Two.

"We can't wait to see how our fans get creative and run, jump, dance and have fun together," said Pump It Up CEO, Lee Knowlton. "The tie in to Happy Feet Two: The Videogame is perfect for our brand because it promotes safe, interactive play for the entire family, something we strive for at each of our locations across the country."

The contest winners will be selected by popular vote from other Pump It Up Facebook fans, and announced on December 30, 2011. One grand prize winner will receive a family home entertainment center, including a flat panel TV, video game console, Happy Feet Two: The Videogame, a $1,000 value. One second prize winner will receive a video game console and Happy Feet Two: The Videogame, a $400 value. Five third prize winners will receive Happy Feet Two: The Videogame. For more information about the video contest and for official contest rules, visit www.Facebook.com/PumpItUpParty.

Starting November 1 through December 31, Pump It Up locations across the country will also roll out Punch Cards for Pop-In-Play events, play sessions that are open to the public. After four paid visits, each child will receive a complementary, fifth Pop-In-Play visit. A limited number of Happy Feet Two: The Video Game, freezer magnets, will be given out with the free passes. Visit www.PumpItUpParty.com to view Pop-In-Play schedules at specific locations.

About Pump It Up

The leader in the active kid's party industry, Pump It Up is the nation's largest franchise of indoor inflatable playgrounds specializing in private parties for birthdays, and programs, such as school outings, field trips, corporate events and more. Trained staff provides guests with supervision, food and beverage set-up, and clean-up services. Pump It Up is headquartered in Tempe, AZ with more than 150 locations across the country. For more information about Pump It Up, please visit www.PumpItUpParty.com.

Media Contact:
Monica Rutkowski
Fishman Public Relations
847-945-1300
mrutkowski@fishmanpr.com

SOURCE Pump It Up

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