Qatar Businessman Chooses SMOOTHIE FACTORY Brand for Middle East Expansion
November 03, 2011 // Franchising.com // DALLAS, TX--The Smoothie Factory, Inc. ("SMOOTHIE FACTORY") has signed a master franchise agreement with Ali Jumah Al-Marzouqi for development of SMOOTHIE FACTORY stores throughout Qatar and United Arab Emirates. The signing of this agreement marks the continuing expansion of the SMOOTHIE FACTORY system throughout the Middle East.
According to SMOOTHIE FACTORY, Marzouqi will be developing the first of a minimum of ten stores in Doha, Qatar and will be seeking to open traditional Smoothie Factory stores and kiosks as well as sub-franchising stores throughout the two regions. The first store is schedule to open March, 2012 in Doha, the capital city of Qatar with a population of approximately 1 million.
SMOOTHIE FACTORY began its Middle East expansion in June, 2011 with the execution of a three-store franchise development agreement with a group in Dammam, Saudi Arabia. The first store in Dammam is scheduled to open February, 2012. SMOOTHIE FACTORY is also in the process of negotiating several other licenses in the Middle East and currently operates internationally in China and Vietnam. Assisting in the Middle East development is World Franchise Associates(WFA), a franchising consulting firm with offices in the Middle East, Europe and USA.
"The SMOOTHE FACTORY franchise business is very well received by potential investors in the Middle East region because of its relatively small investment, at a store level, resulting in a higher ROI. The menu offerings meet the ever increasing demands of a healthy lifestyle. In addition, the SMOOTHIE FACTORY franchise team offers unparalleled support to its international Franchisees". - Sary Hamway, WFA-Dubai.
"Smoothie Factory is the leader in health and wellness café segment. The branding, systems and product is world-class and as people become more health conscious the scope for business is limitless." - Paul Cairnie, CEO, WFA
Adds Smoothie Factory President James Villasana: "Smoothie Factory is a leader in today's juice bar industry within the United States and now internationally, and the addition of Qatar and UAE marks our presence in 4 countries with a total development commitment in over 7 countries worldwide. We had extremely high franchise interest in both Qatar and UAE and are confident that Ali Jumah Al-Marzouqi will be an outstanding franchise partner."