November 08, 2011 // Franchising.com // PARSIPPANY, N.J. and MOBILE, ALA. - Better Homes and Gardens® Real Estate entered its 24th state with the addition of a Mobile, Ala.-based brokerage led by Leighton Dees and Joshua Tanner. The three-year-old brokerage, which has 30 agents, will now do business as Better Homes and Gardens Real Estate Generations and will continue its mission to make home ownership accessible and attainable.
“We are thrilled to see our brand enter yet another state this year and expand our footprint in the southeast, especially in a key market like Mobile,” said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC. “Leighton and Joshua embody the next generation of brokers with their focus on technology and innovation, and I look forward to seeing strategic growth from their team of real estate experts.”
Dees and Tanner have used a focus on social media and technology to help their brokerage quickly establish itself in Mobile and Baldwin counties. The team has prioritized social media over traditional advertising and marketing in an effort to increase the development of local relationships. This has enabled the company to reach a captive target audience looking for information on the southern Alabama real estate market and has led to successful growth in the greater Mobile area in a short period of time.
“Better Homes and Gardens Real Estate is actively pushing forward with industry presence and their adaptation of technologies to best serve the real estate community,” said Dees. “They enhance the brand’s strong customized service and training infrastructure by engaging brokers and agents through social media via their blog, Twitter handle and Facebook page. We are thrilled to be part of this network and look forward to providing our team with the tools and resources to keep them motivated and empower them to maximize their productivity.”
For more information on Better Homes and Gardens Real Estate Generations, visit www.BHGgo.com/, the new online home for the brokerage.
Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. The growing Better Homes and Gardens Real Estate network includes approximately 7,000 sales associates and more than 200 offices serving homebuyers and sellers in Canada and 24 U.S. states: Alabama, Arizona, California, Florida, Georgia, Illinois, Indiana, Pennsylvania, Maine, Massachusetts, Minnesota, New Hampshire, New Jersey, New York, Nevada, North Carolina, Ohio, Oregon, South Carolina, Texas, Tennessee, Vermont, Virginia and Washington. For more information, please visit www.BHGrealestate.com/.
Better Homes and Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC and Realogy Corporation and used with permission. Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens® Real Estate Franchise is Independently Owned and Operated.
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