Fitness Together Holdings Inc. Announces Aggressive Brazil Expansion
Prominent U.S. Personal Training Franchise to Fill Demand for One-on-One and Small Group Fitness
November 09, 2011 // Franchising.com // Highlands Ranch, Colo.– As a leader in the U.S. personal training sector, Fitness Together is poised to fill the growing demand in Brazil for one-on-one and small group personal training, featuring state-of-the-art fitness techniques that keep workouts challenging and dynamic. The Colorado-based company plans to open 60 units in Brazil over the next five years and 124 over the next 10 years.
Fitness Together currently has a presence in five countries outside of the U.S. including Brazil, Costa Rica, Israel, Ireland, and Canada. In comparing results for first year of operations, the company’s seven Brazil locations performed better in their first year of operations than all other international Fitness Together franchises.
“Our approach to international franchise growth focuses on finding the right partners in the right markets,” said Jeff Jervik, CEO and President of Fitness Together Holdings, Inc. “We will only develop in a country when we feel that we’ve identified an individual or group of individuals who have the necessary business acumen, and a genuine passion for the health and wellness sector, and changing people’s lives.”
The Brazil expansion will be led by developers Cassiano Ximenes, Newton Jose Soares Cabalieri, and Ranata Cabalier. They have a proven track record of building and sustaining franchises in the Brazilian fitness industrywith over 90 units and a solid support staff.
“Fitness Together studios perform best in areas where other gyms and clubs are present,” said Cassiano Ximenes. “Similar to Americans, the Brazilian culture values health and fitness, and the typical Brazilian Fitness Together client has tried other fitness options and been disappointed with the results. They then decide that our personalized approach to safe, effective training is the right solution.”
According to the IHRSA, Brazil is the second largest worldwide fitness market with over 18,000 clubs, as measured by number of clubs. With the upcoming 13th Annual IHRSA Latin American conference in 2012, the Olympic Games and the FIFA World Cup over the next couple of years, Fitness Together looks to capitalize on the country’s growing interest in sports and fitness.
About Fitness Together Holdings, Inc.
Based in Highlands Ranch, Colo., Fitness Together Holdings, Inc., is one of the world’s largest wellness organizations. The parent company oversees Fitness Together Franchise Corporation, http://corp.fitnesstogether.com/, a personal training fitness franchise established in 1983 that began franchising in 1996, and Elements Therapeutic Massage, Inc., http://corp.touchofelements.com, a massage therapy franchisor that began franchising in 2006. Today, the combined franchise network has hundreds of franchises sold across the United States, Costa Rica, Brazil, Israel, Ireland, and Canada.
Fitness Together and Elements Therapeutic Massage are each actively selling franchises. If you are interested in changing your life and the lives of others, please visit http://corp.fitnesstogether.com/franchise/or call 877.663.0880 ext. 51 for more information about fitness franchise opportunities.
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