Krispy Kreme(R) Expands Grocery Store Product Line with New Chocolate Flavored Treats

New Glazed Chocolate Pie and Dipped Cake Doughnuts Now Available at Participating Stores

WINSTON-SALEM, N.C., Nov. 9, 2011 /PRNewswire via COMTEX/ -- Krispy Kreme® is adding two delicious new chocolate flavored treats to its growing array of packaged doughnuts and sweets sold in participating grocery stores, convenience stores and mass merchants. Glazed Chocolate Pie and Dipped Cake Doughnuts are the newest in a line of popular Krispy Kreme treats available November 11 in grocery stores throughout the country.

"Krispy Kreme packaged sweet treats are a popular choice when it comes to sharing with friends, family and co-workers," explains Mark LaBrecque, Krispy Kreme's Senior Director - U.S. Marketing Activation. "We are committed to adding new and exciting treats to our packaged product line, and to growing our partnerships with convenience stores, grocery stores and mass merchants so that more fans throughout the country can share the joy that is Krispy Kreme."

Krispy Kreme's signature Original Glazed®, Iced, Kreme(TM) filling, and cake doughnuts, as well as, a variety of honeybuns, mini-crullers, fruit pies, and other snack-sized doughnuts are available at over 10,000 grocery, convenience and mass merchant stores in the United States.

  • The New Glazed Chocolate Pie, with its smooth chocolate filling and Original Glaze® topped crust, joins fruit-filled consumer favorites - Glazed Cherry and Glazed Apple - as the third pie variety. They're great hot, too. Just heat it up in the microwaveable box and enjoy!
  • The new Dipped Cake Doughnuts, fully immersed in Krispy Kreme's special chocolate flavored dip, takes the moist and rich Krispy Kreme Cake Doughnut to a new level. Available in 6-count boxes.

A tasty and convenient snack for family and friends on the go, Krispy Kreme packaged treats come individually wrapped, in 6-15 count boxes, or in individual snack packs.

Look for the new Glazed Chocolate Pie, Dipped Cake Doughnuts and other Krispy Kreme products on the Krispy Kreme displays at participating grocery stores, convenience stores and mass merchants.

Visit www.krispykreme.com/grocery for participating stores and more information about Krispy Kreme packaged products line.

About Krispy Kreme®

Krispy Kreme is an international retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Today, Krispy Kreme can be found in approximately 650 locations around the world as well as approximately 10,000 grocery, convenience and mass merchant stores in the U.S. Krispy Kreme Doughnuts, Inc. (NYSE: KKD) is listed on the New York Stock Exchange. Visit us at www.KrispyKreme.com.

SOURCE Krispy Kreme Doughnut Corporation

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