Tossed(R) Signs 20-Unit Franchise Development Agreement for Metro New York City
Major New Agreement Will Dramatically Expand Gourmet Salad Purveyor's Presence Beyond Its Original Park Avenue Location; Restaurants Planned for Five Boroughs and Long Island
FT. LAUDERDALE, Fla., Nov. 9, 2011// PRNewswire // --Tossed®, home of garden fresh salads, hot soups, crepe wraps, grilled panini and sandwiches, today announced the signing of a 20-store franchise development agreement with Bolla Corporation, a diversified, New York-based real estate and franchise company. The deal will significantly raise the visibility of Tossed, New York's original fast-casual gourmet salad restaurant, beyond its Park Avenue roots to encompass the entire New York metropolitan area.
"Tossed's new franchise agreement is one of the largest to date for the company, which has embarked on an aggressive expansion strategy over the past year due to our guests overwhelming response to our offerings," said Jason Chodash, President of Tossed Franchise Corporation. Adding to new locations either opened or in development in nine states, Washington DC and Canada, the New York agreement calls for a minimum of 20 Tossed restaurants to be developed throughout the five boroughs and Long Island.
Bolla Corporation, founded by past International Franchise Association "National Franchisee of the Year" Harry Singh, is a privately-owned corporation focused on commercial real estate, construction and franchise development. The company's Bolla Oil subsidiary currently operates 41 ExxonMobil, Sunoco, and BP service stations throughout the metro New York area, and is the largest ExxonMobil dealer in the United States.
Jay Singh, Vice President of Operations for Bolla Oil, will be Bolla's lead development executive for its Tossed franchises. Singh says that Tossed is an ideal fit for his company's diversification plans.
"We were looking at developing a salad restaurant concept ourselves, but after our real estate consultants raved about Tossed, we realized the potential," he said. "We were focused on time efficiency and the ability to serve guests the highest quality custom cuisine prepared in just minutes, even during busy lunchtime hours. We also see an opportunity to position ourselves, and Tossed, as the primary go-to, fresh fast casual restaurant concept."
"New York's #1 Salad"
Tossed is known for its distinctive menu and modern, fast casual ambience. Starting with its 295 Park Avenue South location—rated "New York's #1 Salad" by New York magazine—The restaurants' cuisine appeals to those who appreciate the highest quality, freshest fare. Among its well-known items are gourmet salads with over 50 choices of toss-ins, along with signature dressings, hot soups, homemade whole wheat crepe wraps, grilled panini, and sandwiches served on artisan bread.
Tossed, promotes an "Eat Smart, Think Fresh" philosophy. Conveniences like online ordering and free delivery are a part of what makes Tossed such an amazing alternative for breakfast, lunch or even a lite dinner.
First to Feature New Design
Bolla Corporation's first Tossed location will feature the company's new store design. The look includes soothing, contemporary and nature-inspired colors; warm lighting; comfortable seating options to accommodate singles at community tables that promote interaction; and traditional seating accommodating groups of all sizes.
Bolla anticipates opening its first restaurant in Manhattan in 2012. "Bolla Corporation has the financial and operational strength to aggressively expand the Tossed brand in the New York metro region," said Jason Chodash. "But even more, Bolla's success has come through the relentless pursuit of a "Customer Best" philosophy. Its dedication to long-term thinking, exceptional quality, and a complete focus on their customers, are attributes that both Bolla and Tossed value deeply."
"We're enthusiastic that our relationship with Bolla Corporation allows us to respond to the increasing demand from New Yorkers," said Brian Chodash, Vice President of Marketing, Tossed Franchise Corporation. "This is a remarkable development for us—a move that we know will be well received by the people of New York."
Tossed has been the home of made-to-order salads featuring dozens of gourmet ingredients and unique dressings. Tossed also offers hot soups, grilled Panini and sandwiches along with whole wheat crepe wraps made fresh throughout the day as an array of breakfast items and smoothies, Tossed has grown from its original location on Manhattan's Park Avenue to include restaurants across the United States. Tossed Franchise Corporation, based in Fort Lauderdale, Florida, offers franchises to companies and individuals interested in one of the freshest, most exciting concepts in fast casual dining. To learn more about Tossed, go to www.tossed.com.
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