Cold Stone Creamery Launches OLO Mobile Ordering
Celebrations are a snap with mobile ordering for ice cream cakes, cupcakes and more
November 10, 2011 // Franchising.com // (NEW YORK) Today, OLO Online Ordering announced the newest user of its powerful mobile ordering platform, www.coldstonecakes.mobi. Created for super-premium ice cream brand Cold Stone Creamery, the mobile ordering application expands Cold Stone’s online ordering service for its legendary Ice Cream Cakes, delectable Ice Cream Cookie Sandwiches and Ice Cream Cupcakes – perfect for customers planning their next celebration.
With OLO’s easy to use platform, Cold Stone Creamery fans can make any celebration sweeter conveniently, 24 hours a day, using their Android or iPhone. Customers can browse cake, pie, cookie or cupcake selections, place their completely customized order and pay using a credit card. The service even finds the closest location and provides directions and hours of operation – to add to the convenience. Moreover, cakes ordered at least 24 hours in advance can be picked up in-store without waiting in line.
The service includes all the functionality of ColdStoneCakes.com, an online ordering platform launched in May 2011. Cold Stone was the first national ice cream concept to provide online ordering with payment processed online, and the service now has more than 55,000 customers.
“Cold Stone Creamery was the first national ice cream concept to launch online cake ordering that takes a customer through building a cake, processing their order and payment,” said Jana Schneider, Director of Marketing for Cold Stone Creamery. “Now we are excited to offer our customers another first - online cake ordering through our new mobile site, catered to our busy, time-conscious customer. The service allows on-the-go customers to order through their mobile device and is a great way to build frequency of cake orders. We’re always looking to make ordering a delicious Cold Stone Ice Cream Cake as easy as possible for our customers so that they will do it over and over again.”
The OLO software platform powering the service was designed specifically for Cold Stone’s customers; however, the service has been proven out by more than 150 restaurant brands using OLO’s mobile and online ordering platform. The self-service ordering platform links directly to each restaurant’s point of sale system(s), so customers can trust their orders will be accurate and ready when they need them.
“It’s great to be a part of any celebration,” said Noah Glass, OLO’s chief executive. “With the new mobile ordering service OLO is delighted to play a small role in the hundreds of thousands of parties Cold Stone’s customers plan and enjoy every year.”
About OLO Online Ordering
Founded in 2005, NYC-based OLO is a pioneer of self-service ordering for the restaurant industry, making takeout and delivery more convenient for restaurants and consumers through OLO’s mobile and online ordering platform. OLO’s self-service ordering platform integrates directly with restaurant point of sale systems, allowing seamless ordering and pre-payment of all orders for 150 top restaurant brands, such as Five Guys, Cold Stone Creamery, and SONIC, as well as independent restaurants throughout the U.S. The company was the first in the U.S. to launch mobile ordering, and continues to develop the restaurant industry’s top-rated and most-downloaded mobile apps for the restaurant industry. OLO’s exclusive relationship with GrubHub, the leading mobile and online ordering service in 26 major cities and 400 college campuses across the U.S., provides OLO client restaurants with access to millions of new local consumers. As a result of OLO’s best-in-class software, restaurant brands increase same store sales, grow market share, and perfect the customer experience. Learn more at www.olo.com.
About Cold Stone Creamery
Cold Stone Creamery delivers The Ultimate Ice Cream Experience® through a community of franchisees who are passionate about ice cream. The secret recipe for smooth and creamy ice cream is handcrafted fresh daily in each store, and then customized by combining a variety of mix-ins on a frozen granite stone. Headquartered in Scottsdale, Ariz., Cold Stone Creamery is a subsidiary of Kahala, one of the fastest-growing franchising companies in the world, with a portfolio of 14 quick-service restaurant brands. Cold Stone Creamery operates more than 1,500 locations in 17 countries. For more information about Cold Stone Creamery, visit www.coldstonecreamery.com. For more information about Kahala, visit www.kahalamgmt.com.