From U.S. Phenomenon to Global Powerhouse W Hotels Worldwide Continues Global Expansion with the Announcement of W Jakarta

Located in the Heart of the City's Central Business District, W Jakarta is Slated to Open in 2015, Combining Cutting-edge Design with Contemporary Lifestyle

JAKARTA, Indonesia, Nov 10, 2011 (BUSINESS WIRE) --

Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced plans to open W Jakarta in 2015, marking the debut of W Hotels Worldwide in Jakarta and its second hotel in Indonesia after opening W Retreat & Spa Bali - Seminyak in 2011. Located as part of super-block, Ciputra World Jakarta 2 (CWJ 2), in the heart of Jakarta's Central Business District, W Jakarta is owned by PT Ciputra Property Tbk (CTRP) through its subsidiary PT Sarananeka Indahpancar (SNIP) and will feature 300 guestrooms.

"Following the opening of W Bali, the expansion into Jakarta is another milestone in bringing the W brand to the world's most exciting and vibrant cities and resort destinations," said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le Méridien. "W Jakarta will offer escape, extravaganza and innovative design in the heart of one of the city's most vibrant districts, redefining the contemporary lifestyle and bringing a completely new and distinctive experience to the hotel market in Jakarta."

Founded in 1998 in New York City, W Hotels continues to transform into a global powerhouse. When it opens in 2015, W Jakarta is slated to become the W brand's twelfth property in the Asia Pacific region, following the 2014 openings of W Beijing and W Shanghai. With more than 13 years of proven success, W Hotels is on track to reach 60 hotels by the end of 2015 in vibrant destinations around the world, from Paris to Bangkok, Singapore to Mumbai, and Milan to Verbier, Switzerland.

"We are delighted to work with Ciputra Group, a visionary developer with 30 years of experience, on this highly anticipated project," said Chuck Abbott, Regional Vice President, Starwood Hotels & Resorts Southeast Asia, Indonesia and Brunei. "W Jakarta will change the landscape of Jakarta's luxurious hotels and will provide guests and locals alike with W's vibrant signature programming set in a stunning, cutting-edge design environment at the heart of Jakarta's CBD."

More than a hotel brand, W Hotels has established itself as an iconic lifestyle brand, offering guests unprecedented insider access to a world of "Wow" through contemporary cool design, fashion, music, nightlife, and entertainment. W Hotels forever changed the hospitality landscape with a series of industry firsts in the past 13 years, including: the transformation of the hotel lobby into the W Living Room experience; the introduction of the W brand's signature Whatever/Whenever service philosophy; extension of the lifestyle experience into retail through W Hotels the Store; the launch of the W iPhone application, offering more than 55 hours of free, curated music by W's Global Music Director; the reinterpretation of the hotel mini-bar into the W "Munchie Box" to present the brand's lifestyle point of view; the reinvention of the presidential suite into W's "Extreme Wow" and "Wow" suites; and the transformation of the pool deck into the W Wet Deck, where you can expect nothing but the extraordinary.

For more information on W Hotels Worldwide, please visit or Follow W on Twitter: @WHotels.

SOURCE: Starwood Hotels & Resorts Worldwide, Inc.

PR Consulting
Megan Lechich, +1 212-228-8181



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