On 11-11-11, Granite Transformations Launches Breakthrough iPad Application

Global Remodeling Services Company Launches iGRANITE to Aid Franchisees and Turn Every Consumer into a Kitchen and Bath Designer

Miramar, FL (PRWEB) November 11, 2011 - Granite Transformations, a remodeling services company with facilities and showrooms across the world, places its vast product collection and design expertise in the palms of remodeling aficionados everywhere with the launch of its first iPad application. This new iPad application, iGRANITE, is designed to help users visualize their dream kitchen or bath, bringing dreams one step closer to reality.

iGRANITE allows users to upload a snapshot of their very own kitchen or bathroom and with a few simple swipes, transform countertops, walls and/or floors using Granite Transformations’ complete palette of colors and textures. Users can customize their home or office environment based on their personal tastes and easily use iGRANITE to share the resulting image with friends and family.

“For many home owners, one of the biggest remodeling hurdles is trying to visualize what the new room will look like in their home,” explains Carl Griffenkranz, vice president of marketing for Granite Transformations. “We now can turn nearly 40 million iPad owners in North America today into interior designers in their own right. While learning about our various products and services, consumers can truly see how their dream kitchen or bath will turn out.”

The iGRANITE iPad application, including an optimized version for IOS5, features:


  • View pre-designed kitchen and bathrooms by Granite Transformations
  • Customize pre-designed rooms by changing the cabinets, walls, floors or other surfaces using Granite Transformations’ various product lines

My Rooms

  • Import from photo library (rooms can include bathroom, kitchen, living room or other rooms in the home or office)
  • Change the color of walls, floors, or any other surface
  • Save My Rooms in your iPhoto or send them via email to family and friends to solicit opinions

“We are excited that corporate decided to invest in this technology for the franchise system. This application is ideal for Granite Transformations’ franchisees, as well as our local design specialists on staff, who often visit customers’ homes for free consultations prior to the remodel,” says Josh Katterheinrich, Granite Transformations franchisee. “With the iGRANITE app, we are empowered to take our consultations to the next level by giving customers the opportunity to see what the room will actually look like when the work is complete, giving us an advantage over other remodeling providers in our industry.”

In addition to its ease of use, the application also features examples of completed Granite Transformations’ kitchen and bath designs for those who don’t know where to start and the ability to search for the nearest Granite Transformations’ showroom. To get the application, visit the iTunes AppStore under the Lifestyle category and download the free iGRANITE app today. More complete details about the iPad application can be found at http://www.granitetransformations.com.

About Granite Transformations

With U.S. offices based in Miramar, Fla., Granite Transformations, a division of Trend USA, has facilities and showrooms around the world offering new and exciting alternatives to traditional countertops, backsplashes, floors and more. The first Granite Transformations franchise opened in 1996 in Perth, Australia. Consumer response to the revolutionary resurfacing process was overwhelming resulting in growth across Australia and New Zealand. With the first U.S. offices opening in 2001, Granite Transformations now has nearly 90 showrooms across North America with more showrooms opening every year. In 2004, the company began UK operations and is now also growing throughout Europe. In addition to easy installation and beautiful surfaces, the company also offers its customers the convenience of quality cabinet refacing and acrylic tub liners.



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