Bay Area Based Mr. Pickle's Inc. Catches a Wave Into Surf City USA

Third Southern California Mr. Pickle’s Sandwich Shop Opens in Huntington Beach

Huntington Beach, CA, November 14, 2011 --( Bay Area based Mr. Pickle’s Inc. announced today the grand opening of its third Mr. Pickle’s Sandwich Shop in Southern California. The newest San Franciscan Deli style inspired sandwich shop is located on the corner of Beach Boulevard and Warner Avenue, in the Plaza at Huntington Beach.

“We are excited to introduce Surf City USA to our quality sandwiches and we believe this location is going to be extremely popular,” says Mike Luzzi, franchise owner of the Huntington Beach and Lake Forest Mr. Pickle’s Sandwich Shops. “The intersection of Beach Boulevard and Warner Avenue is the second busiest intersection in Orange County. Over 107,000 cars pass through here daily!”

The opening of the Huntington Beach location marks the thirty-fifth sandwich shop for Mr. Pickle’s, which is preparing for rapid expansion in Southern California as well as neighboring states. Luzzi himself is planning to open at least three additional Mr. Pickle’s Sandwich Shops within the next nine to twelve months. The Mr. Pickle’s Sandwich Shop in Lake Forest opened in September 2010 and has outperformed revenue forecasts from day one.

The key will be finding the right locations in the right markets.

“This location is exactly what we look for – a second-generation, quick-serve space with significant business and residential density,” says Steve Williams, Director of Real Estate for Mr. Pickle’s Inc. “With a fifteen-story office building, a Bally’s Total Fitness and a Regency Theaters located on the property along with nearby schools and residences, the potential here is amazing! Until now, the property lacked a suitable fast-casual restaurant option. Once people enjoy one of our sandwiches, delivered with our uncompromising service in a comfortable atmosphere, they’ll be hooked!”

The new Huntington Beach Mr. Pickle’s Sandwich Shop is located at 7862 Warner Avenue. The two additional Southern California Mr. Pickle’s Sandwich Shops are located at 23591 Rockfield Boulevard in Lake Forest and 24427 Crenshaw Boulevard in Torrance, within the Torrance Crossroads Shopping Center.

For more information on Mr. Pickle’s, please visit

About Mr. Pickle’s

With the first store opening in 1995 in San Mateo, California, Mr. Pickle’s Sandwich Shop serves the fast-casual restaurant market-segment where customers demand more than "fast food" but, without the price point of "casual dining." The trademark of a Mr. Pickle's Sandwich Shop is quality food, next-level service and a comfortable atmosphere with San Franciscan Deli style inspired sandwiches that are made to order with high-quality meats, served on delicious, freshly-baked artisan breads. Come experience what sets Mr. Pickle's apart and keeps customers coming back for more.

Contact Information
Mr. Pickle's Inc.
Steven A. Williams
(213) 330-0484



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