TNT And Hyatt Team Up On Unique Interactive Detective Experience For Fans Of The Closer And Rizzoli & Isles
November 14, 2011 // Franchising.com // CHICAGO – Hyatt and TNT are joining forces on a unique and exciting opportunity for fans of TNT’s hit dramas The Closer and Rizzoli & Isles. The two high-profile brands are teaming up on the Armchair Detective Mystery Weekend, an exciting murder-mystery experience at two Hyatt Resorts. Fifty lucky fans will have the chance to spend a weekend trying to solve crimes like The Closer’s Brenda Leigh Johnson and Rizzoli & Isles’ Jane Rizzoli and Maura Isles. New episodes of the two hit series are set to launch Monday, Nov. 28.
In a twist on popular murder-mystery parties, TNT’s Armchair Detective Mystery Weekend experience will begin with a nationwide sweepstakes to choose 50 fans to participate. Fans hoping to participate in the Armchair Detective Mystery Weekend can enter the sweepstakes at http://tnt.tv/armchairdetective from Nov. 14 to Dec. 31. Then in February 2012, Hyatt Regency Huntington Beach Resort & Spa in California (Feb. 17-19) and Hyatt Regency Tamaya Resort & Spa in Santa Ana, N.M. (Feb. 24-26) and will each welcome 25 sweepstakes winners and their guests for an action-packed murder-mystery weekend.
During the Armchair Detective Mystery Weekend, the lucky winners will play the police detectives, while actors will play suspects, witnesses and other key players to drive the story and advance the game against the backdrop of a luxurious Hyatt resort. In addition, clues and advice will be provided by various characters from The Closer and Rizzoli & Isles. Special prizes will go to participants who successfully solve the crime during their weekend stay.
The Armchair Detective Mystery Weekend will be promoted heavily by both TNT and Hyatt through their respective assets. TNT’s promotion will include exposure on-air, online at tnt.tv and through social media. Hyatt’s promotion will span more than 110 Hyatt properties, with branded key-card sleeves that invite fans to “unlock the evidence to close the case”; specially designed chocolate deserts and cocktails that play on the shows’ leading characters; lobby and restaurant signage; in-room messaging; Hyatt Gold Passport member emails and newsletters; and messaging on Hyatt.com and Hyatt social media outlets.
“TNT is pleased to team with Hyatt to provide our armchair detective fan base an immersive and entertaining experience,” said Tricia Melton, senior vice president of marketing for TBS, TNT and Turner Classic Movies. “The creative collaboration is intended to deepen the show connection with viewers, leveraging the compelling storytelling of The Closer and Rizzoli & Isles. It’s always exciting to deliver new ways for our armchair detectives to engage with their favorite shows.”
”This is really a one-of-a-kind experience for fans of Hyatt and the TNT shows,” said Carlos Cabrera, senior vice president, field operations for Hyatt Hotels & Resorts. “We are thrilled to be working with TNT on this exclusive event and look forward to welcoming the ‘detectives’ to our beautiful resorts.”
The settings of the Armchair Detective Mystery Weekend will be truly spectacular. Hyatt Regency Huntington Beach Resort and Spa offers unparalleled activities and amenities in an elegant oceanfront setting. Every comfort is indulged with richly appointed guestrooms and breathtaking ocean views. A lagoon-style pool and family-friendly activity pool, along with direct beach access, award-winning dining, and a full service spa and salon, make Hyatt Regency Huntington Beach the perfect destination.
Hyatt Regency Tamaya Resort and Spa is located in on 500 acres on the Pueblo of Santa Ana, situated between and and adjacent to the along the . The resort’s 350 luxurious pueblo-style guestrooms showcase traditional designs created with natural materials, along with the modern comforts and pampering amenities. Old and new combine in the Tamaya Resort’s unique cultural environment, which offers traditional pueblo bread baking demonstrations and tribal dance performances.
TNT’s The Closer, starring Emmy® winner Kyra Sedgwick, will be back this winter as the blockbuster series’ seventh and final season continues. This year, 2011 Emmy nominee and two-time Oscar® nominee Mary McDonnell has joined the cast of The Closer as Capt. Sharon Raydor, the role she will continue to play in TNT’s upcoming new series Major Crimes. In its seventh season, The Closer has averaged 8.7 million viewers, while its performance among key adult demos are up significantly over last season.
Topping the charts for the second consecutive year as basic cable’s most-watched drama, Rizzoli & Isles will return this winter with Angie Harmon and Sasha Alexander as ’s top crime-solving duo. Developed for television by executive producer Janet Tamaro and based on characters created by best-selling crime novelist Tess Gerritsen, Rizzoli & Isles has averaged 8.9 million viewers in its second season.
The Closer is produced for TNT by Greer Shephard and Michael M. Robin’s The Shephard/Robin Company, in association with Warner Bros. Television. Rizzoli & Isles is produced for TNT by Warner Horizon Television, Janet Tamaro’s Hurdler Productions and Bill Haber’s Ostar Productions.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company with a proud heritage of making guests feel more than welcome. Thousands of members of the Hyatt family strive to make a difference in the lives of the guests they encounter every day by providing authentic hospitality. The Company's subsidiaries manage, franchise, own and develop hotels and resorts under the Hyatt®, Park Hyatt®, Andaz®, Grand Hyatt®, Hyatt Regency®, Hyatt Place® and Hyatt Summerfield Suites® brand names and have locations on six continents. Hyatt Summerfield Suites is being rebranded as Hyatt House™. Hyatt Residential Group, Inc., a Hyatt Hotels Corporation subsidiary, develops, operates, markets or licenses Hyatt Residences™ and Hyatt Vacation Club®, which is changing its name to Hyatt Residence Club™. As of September 30, 2011, the Company's worldwide portfolio consisted of 478 properties in 45 countries. For more information, please visit http://www.hyatt.com.
TNT, one of cable’s top-rated networks, is television’s destination for drama. Seen in 100.5 million households, the network is home to such original series as The Closer, starring Emmy® winner Kyra Sedgwick; Rizzoli & Isles, starring Angie Harmon and Sasha Alexander; Falling Skies, starring Noah Wyle; Franklin & Bash, with Mark-Paul Gosselaar and Breckin Meyer; Leverage, starring Timothy Hutton; and Southland, from Emmy-winning producer John Wells, as well as the upcoming series Major Crimes, Dallas and Perception. TNT also presents compelling original movies, including a slate of thrillers set to premiere this fall in The TNT Mystery Movie Night showcase. TNT is the cable home to powerful dramas like The Mentalist, Bones, Supernatural, Las Vegas, Law & Order, CSI: NY, Cold Case and, starting next year, Castle; primetime specials, such as the Screen Actors Guild Awards®; blockbuster movies; and championship sports coverage, including NASCAR, the NBA and the NCAA Division I Men’s Basketball Championship. TNT is available in high-definition.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.
Visit our press site at http://news.turner.com.
Follow TNT on Twitter @TNTweknowdrama and @TNTPR.