Atlas CEO and Racing Limos AmericaTM President James Albion Talks About Growth for the Racing Limos(R) Brand
DOVER, N.H., Nov. 16, 2011 // PRNewswire // -- From CEO of Atlas Technology Group (OTC:ATYG.PK) and President of Racing Limos America™, Inc. James Albion. This is part 1 of a 2-part conversation.
With 2012 just around the corner, I thought this an opportune moment to reflect on 2011 and briefly discuss where we are going in 2012.
Anyone who has been following us through 2011 knows we had a difficult year. The work of entering the public sector in this difficult business environment has meant facing challenges beyond normal business, and made it difficult to push forward: difficult, but not impossible. We had a pretty good third quarter, and expect to have a better fourth quarter. What's most important is that we ARE moving forward, building a solid foundation for next year.
I want to make a point about both Atlas Technology Group and Racing Limos America™. Atlas is the holding company for Racing Limos America™. At the moment, we discuss them as one in the same, and that will change starting in 2012.
First, Racing Limos America™. Racing Limos America™ is a franchise system built on the marketing model of utilizing race car themed stretch limousines as vehicles for local and national marketing partnerships. These partnerships include placing advertising on the limos, just like what you see on race cars competing in all racing circuits. Our difference? We include a multimedia marketing strategy along with the advertising on the limos, like internet marketing, social media, personal appearances, product and collateral material distribution, and more. In short, we have the unique ability to bring a client's outdoor marketing presence directly to the advertiser's potential customer.
We are presently negotiating partnerships with national hotel chains, professional sports teams, casinos, and national brand retail products, to name just a few. Our branding is a business-to-business branding, and our target market customer is advertising agencies and local business owners.
We work in the $500 billion advertising industry. The top 100 advertisers in the U.S. spent almost $200 billion last year (AdAge.com), the top three, Proctor & Gamble, AT&T, and General Motors, spent almost 5% of it. We are in contact with all three of their ad agencies. The Hispanic Market did $4 billion last year, as we eye opening locations in Miami, FL and other strong Hispanic marketing regions. Our objective over the next 18 months is to capture $1 for each $10,000 spent in advertising nationwide. Should we reach this goal, I believe we will be considered a national advertising placement vendor.
We also expect franchise growth to pick up in 2012. With Letters of Intent in 2 cities (TBA), serious interest in 3 others at present, and inquiries coming in every week, this next year looks to be a strong one. Our 5-year goal is to have franchises in at least half the states nationwide with franchise sales and royalty revenues approaching $20 million.
Our brand will be further developed through our Community Relations and Social Media. We anticipate participating in more than 1,000 community events through 2012, becoming a product and information distribution vehicle for our advertising clients, reaching hundreds of thousands of consumers. I have great hope that next year we will be able to participate in the "Macy's Thanksgiving Day Parade" in NYC. We will be launching our new website during first quarter of 2012, a site in which we anticipate receiving hundreds of thousands, if not millions of hits monthly by year's end, making our website another excellent place for businesses to invest their advertising dollars. Last, we are bidding for property here in Dover, NH later this month that could be home to our new World Headquarters and Training Center.
I am looking to 2012 to potentially be our break-out year. Happy Holidays from all of us at Racing Limos America™ and here's to a PROSPEROUS 2012.
About Racing Limos America™, Inc.
Headquartered in Dover, NH Racing Limos America™, Inc. is a franchise operating system of race car themed stretch limousines, focused on advertising and marketing partnerships, business-to-business relationship development, and specialty transportation. For more information visit www.racinglimosamerica.com
This press release contains forward-looking statements (as defined in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended) concerning future events and the Company's growth and business strategy. Words such as "expects," "will," "intends," "plans," "believes," "anticipates," "hopes," "estimates," and variations on such words and similar expressions are intended to identify forward-looking statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, no assurance can be given that such expectations will prove to have been correct. These statements involve known and unknown risks and are based upon a number of assumptions and estimates that are inherently subject to significant uncertainties and contingencies, many of which are beyond the control of the Company. Actual results may differ materially from those expressed or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, changes in the Company's business; competitive factors in the market(s) in which the Company operates; risks associated with operations outside the United States; and other factors listed from time to time in the Company's filings with the Securities and Exchange Commission. The Company expressly disclaims any obligations or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the Company's expectations with respect thereto or any change in events, conditions or circumstances on which any statement is based.
Racing Limos America, Inc. Investor Relations at (800) 399-6717 or by email at firstname.lastname@example.org
SOURCE Atlas Technology Group
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