Racing Limos AmericaTM Announces Their 2012 Marketing Effort: Plans to Run with the ″Big Dogs″ in a $500 Billion Industry
DOVER, N.H., Nov. 17, 2011 // PRNewswire // -- Racing Limos America™, Inc., a subsidiary of Atlas Technology Group (OTC:ATYG.PK), announces its new marketing effort for 2012.
With an increase in Q3 2011 revenues and vying for a better fourth quarter than last year, as well as vigorously executing their fourth quarter capital "first phase" funding efforts, the company is preparing for a significant push on all fronts: marketing partnerships, community relations, and franchise sales.
"The objective for the remainder of 2011 is to build the foundation necessary for a January 2012 launch of an exciting, multimedia marketing campaign," says CEO James Albion. "We had hoped for better results earlier this year, but we had to plow through unforeseen obstacles that slowed us down. We might have been slowed down, but nothing will stop us."
The company's 2012 plans include launching a new, cutting edge website for itself and significant upgrades for its franchisees, a budget for marketing, including tradeshows, to aggressively pursue franchise sales, substantial multimedia and social media marketing to encourage Community Relations and a consumer presence, and Mr. Albion himself will be leading the effort to continue discussions with several top tier advertising agencies to capture national marketing partnerships. The new Community Relations position (still to be filled) will help Franchisees and new company locations to participate in more than 1,000 community events throughout 2012.
"We also plan to pursue, with vigor, stronger associations with race tracks as well as Formula One®, NASCAR®, and Indycar® organizations," says Albion. "We are working in a $500 billion industry. Our goal is to capture only $1 for each $10,000 spent. If we can do that, it will be the beginning of us becoming a national presence in the ad industry."
About Racing Limos America, Inc.
Headquartered in Dover, NH Racing Limos America™, Inc. is a franchise operating system of race car themed stretch limousines, focused on advertising and marketing partnerships, business-to-business relationship development, and specialty transportation. For more information visit www.racinglimosamerica.com
This press release contains forward-looking statements (as defined in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended) concerning future events and the Company's growth and business strategy. Words such as "expects," "will," "intends," "plans," "believes," "anticipates," "hopes," "estimates," and variations on such words and similar expressions are intended to identify forward-looking statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, no assurance can be given that such expectations will prove to have been correct. These statements involve known and unknown risks and are based upon a number of assumptions and estimates that are inherently subject to significant uncertainties and contingencies, many of which are beyond the control of the Company. Actual results may differ materially from those expressed or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, changes in the Company's business; competitive factors in the market(s) in which the Company operates; risks associated with operations outside the United States; and other factors listed from time to time in the Company's filings with the Securities and Exchange Commission. The Company expressly disclaims any obligations or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the Company's expectations with respect thereto or any change in events, conditions or circumstances on which any statement is based.
Racing Limos America, Inc. Investor Relations at (800) 399-6717 or by email at firstname.lastname@example.org
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