Gap Inc. Invites Media to Film in Stores to Capture Frenzy of Shoppers in Action

SAN FRANCISCO--(BUSINESS WIRE)--Continuing the tradition of giving shoppers a jump start on their holiday shopping, Gap Inc. today updated its list of Thanksgiving and Black Friday promotions for its five brands – Gap, Banana Republic, Old Navy, Piperlime and Athleta – as well as its Gap Outlet and Banana Republic Factory stores.

Members of the media are invited to join the shopping craze and film in stores this weekend. For the third year in a row, the company will open almost 1,000 stores this Thanksgiving holiday, including over 800 Old Navy stores nationwide.

Brand and store leaders will be made available to discuss new promotions, traffic-driving strategies, and most importantly, how stores will be competing this holiday on what matters the most to customers – distinctive product offerings, great deals, and a fun shopping environment.

All requests to film in stores and interview Gap Inc. spokespeople can be emailed to

Old Navy Promotions:

  • 3-day 3-D Store Experience – Take a break from shopping for fun - a 3-D experience in all Old Navys! Pick-up free, 3-D goggles to find secret messages, a 3-D viewing station, and other 3-D fun for kids
  • Extended Hours – More than 800 stores open on Thanksgiving, extended hours on Black Friday with the majority opening at midnight, and flexible daily hours throughout the weekend make shopping more convenient. Visit beginning 11/16 to view deals and product offerings by day, find local store hours, and build a shopping list and strategy
  • Daily Giveaways – Be one of the first customers in line and spend $40 on Old Navy products on Black Friday to snag a FREE KODAK EASYSHARE SPORT Waterproof Digital Camera Bundle (supplies limited)
  • Instant Win Promotions – Join us on Thanksgiving Day for 3-D electronics giveaways, movie tickets and other discounts
  • Eye-Popping Deals – Take advantage of daily steals on items like denim, fleece, sweaters and tees
  • Gifts that Give Back – 1% of the proceeds on gift card sales from 11/4/11 through 12/24/11 will go to the St. Jude Thanks and Giving campaign

Gap Promotions:

  • Save up to 60% off the entire store (11/22 –11/27)
  • $19 women’s jeans and sweaters (11/25 until Noon)
  • $15 GapKids and BabyGap profleece Gap arch hoodies (11/25 until Noon)
  • $10 Layering/Long-sleeved Adult T-shirts and 60% off GapKids Graphic Tees (11/26 –11/27)

Banana Republic Promotions:

  • 40% off purchase (11/25 until 1:00 p.m.) & 25% off purchase remainder of the day

Gap Outlet Promotions:

  • 11/18 – 11/27: MAJOR savings! 70% off select styles
  • Fleece for the family, starting at $9.99
  • Hats, gloves, and scarves for kids, $6.99
  • Kids graphic tees, $6.99
  • Women’s GAP logo hoodies, $15.99
  • Men’s long sleeve tees, $5.99

Banana Republic Factory Promotions:

  • 11/18 – 11/22: 40% off ENTIRE STORE and $20 cords for men and women
  • 11/23 – 11/27: 50% off ENTIRE STORE and $15 zip ups for women and $15 long sleeve half-zips for men!


  • At Athleta stores on Black Friday, healthy snacks and free activities will be provided to help customers power through
  • Athleta rolls out the yoga mat with the grand opening of a brand new Minneapolis store on Black Friday (gift card giveaways and more)


  • As always, all Piperlime orders include free shipping and free returns

About Gap Inc.

Gap Inc. is a leading global specialty retailer offering clothing, accessories, and personal care products for men, women, children, and babies under the Gap, Banana Republic, Old Navy, Piperlime, and Athleta brands. Fiscal year 2010 net sales were $14.7 billion. Gap Inc. products are available for purchase in over 90 countries worldwide through about 3,100 company-operated stores, about 200 franchise stores, and e-commerce sites. For more information, please visit


Gap Inc.
Media Relations:
Liz Nunan, 415-427-5537



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