Flip Flop Shops Celebrates the Holiday Season with OluKai

Free Premium Leather Bracelet or Makau Necklace with Purchase of Two Pairs of OluKai

ATLANTA – Flip Flop Shops, North America’s first retail chain exclusive to the hottest brands and latest styles of flip flops and sandals, today announced that it will partner with OluKai this holiday season for its system-wide promotion to spread holiday cheer by encouraging consumers to “Live…Work…Play With Their Toes Exposed®.”

Beginning Wednesday, November 23, 2011, customers who purchase two pairs of OluKai at any participating Flip Flop Shops location throughout the United States, Canada, Guam and the Caribbean will receive a premium leather bracelet or Makau (bone hook) necklace, while supplies last.

“We’re stoked to wish our ‘Free Your Toes®’ shoppers a Hau’oli Lanui (Happy Holidays) with our good friends at OluKai,” said Brian Curin, the President (Size 10) of Flip Flop Shops, expressing his enthusiasm for the fifth system-wide promotion of the year. “We couldn’t think of a better way to share the holiday spirit than with a promotion sponsored by OluKai.”

As part of the promotion, each participating Flip Flop Shops location will receive a promotional facelift complete with OluKai posters and Counter-Talker graphics. Additionally, Flip Flop Shops’ staff will receive an upgrade in their attire with OluKai branded tees, celebrating the month’s promotion.

“We are excited to partner with Flip Flop Shops to deliver the spirit of the islands to the entire country this holiday season,” said Kerry Konrady, the Marketing Director (Size 11) of OluKai. “Congratulations to Flip Flop Shops for their ongoing success of delivering the world’s best sandals to consumers nationwide and beyond. We are thoroughly appreciative of their continued support of OluKai as the premium sandal of choice.”

Bursting onto the retail scene in 2004, Flip Flop Shops quickly became North America's first retail chain exclusive to the hottest brands and latest styles of flip flops and sandals from such leading brands as REEF, Sanuk, Flojos, OluKai, and Cobian, among others. Its mission: to provide the opportunity for anyone, in any climate, to Live…Work…Play With Their Toes Exposed while wearing the freedom of flip flops on their feet.

“We have always been a fan of OluKai’s dedication to high-quality footwear and this partnership is the ultimate collaboration of two brands promoting a casual, laid back lifestyle,” said Darin Kraetsch, the CEO (Size 10) of Flip Flop Shops.

For further information on Flip Flop Shops or to find the nearest shop, visit www.FlipFlopShops.com.

About Flip Flop Shops

Founded in 2004, Flip Flop Shops is North America’s first retail chain exclusive to the hottest brands and latest styles of flip flops and sandals from big names such as REEF, Sanuk, Flojos, OluKai, and Cobian. The recipient of the International Council of Shopping Centers’ prestigious “Hot Retailer Award,” Flip Flop Shops began franchising in January 2008. Flip Flop Shops is an Environmentally Responsible Retailer™ and encourages the nation to Free Their Toes®. The executive team boasts more than 50 years of franchise experience building and growing some of the world’s fastest-growing franchise concepts, category leaders and some of the world’s most well-known brands, including Cold Stone Creamery, Moe’s Southwest Grill and Nike. Recognized in the 2011 Inc. 500|5000 listing as the sixth fastest growing franchise and 12th fastest growing retailer in the nation, the brand currently boasts more than 50 shops in operation and 70-plus in the development pipeline. The company’s well-managed global expansion strategy calls for 236 locations to open in select markets by 2013. For more franchise opportunity information, visit http://franchise.flipflopshops.com/.

About OluKai

Founded in 2005, OluKai is a true premium ocean lifestyle brand with a distinctively different point of view and deep values. We are committed to building a unique and better class of products that blend ocean heritage with modern performance. The spirit of Aloha inspired the creation of the ‘Ohana Giveback Program as our commitment to our Hawaiian family. As the official footwear brand of the Hawaiian Lifeguard Association, OluKai outfits the 450 lifeguards that protect the oceans of Hawaii. The Surf Industry Manufacturers Association (SIMA) honored OluKai with ‘Breakthrough Brand of the Year’ in 2011. For more information, visit http://www.olukai.com.



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