Pizza por Pesos(R) headed for Fresno, Calif.

Pizza Patrón expands into Fresno, Calif. with 20 store development plan

November 28, 2011 // // FRESNO, Calif. – Pizza Patrón, America’s No. 1 Latino pizza brand, has executed a development agreement with California Brand Development I-99, LLC to bring 20 stores to the Highway 99 corridor of the Fresno, Calif. area within the next 48 months.

In January 2007, Pizza Patrón was catapulted into the international news spotlight when they launched their Pizza por Pesos® program. The company made Pizza por Pesos® a permanent part of the brand experience in April 2007. Every Pizza Patrón location across the U.S, including the upcoming new stores in Fresno, will gladly accept Mexican pesos (bills only) as a method of payment.

“As we accelerate our growth momentum heading into 2012, we are very excited about expanding our presence in California,” said Andrew Gamm, brand director for Pizza Patrón. “In the past 20 years, the Hispanic population in Fresno has grown from 35% to over 50% today. The soaring growth of Latino communities makes Fresno a perfect place for Pizza Patrón to serve.”

Three stores are already underway and the first is expected to open by the end of the year — it is located at 3235 N. First St.

“Pizza Patrón has a high-quality product available at incredible prices,” said Dave Early, partner of California Brand Development I-99, LLC. “Fresno has a large Hispanic demographic that will truly appreciate the quality and value that Pizza Patrón provides.”

Pizza Patrón is headquartered in Dallas and celebrated the opening of its 100th restaurant in 2011 with locations in seven states and 85 more under development. Franchise opportunities, offering a proven system for hard-working franchisee candidates, are available in prime Hispanic markets throughout the country.

About Pizza Patrón

Since 1986, Pizza Patrón has been committed to making its promise of “Más Pizza. Menos Dinero.®” a reality for every customer. From the beginning, the brand has been recognized for its ‘fresh-dough’ pizza, its low prices and its trademark “friendly, bicultural service.” In 2007, the company drew international media attention when it decided to accept Mexican Pesos at all of its restaurants, gaining over 500 million media impressions in the U.S. alone. Today, Pizza Patrón is the nation’s premier Latino pizza brand and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.

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