November 29, 2011 // Franchising.com // Panama City, FL --- First Watch, the award-winning Breakfast, Brunch and Lunch restaurant concept will open three restaurants in the Florida panhandle beginning in early 2012, as a result of a franchise agreement with Sunrise Foods, LLC.
Brad and Keith Dermond, owners of Sunrise Foods, LLC, will operate the new franchised First Watch restaurants as part of a multi-unit franchise agreement to open at least three locations throughout Panama City, Destin and Ft. Walton Beach over the next three years. Each restaurant will employ approximately 25 people.
“We are excited to be part of the team bringing First Watch to the Florida Panhandle” said Brad Dermond. “We believe that First Watch’s unique menu full of fresh, craveable Breakfast, Brunch and Lunch items; welcoming ambiance; and focus on exceptional customer service will be just as popular here as it is in so many other communities.”
First Watch specializes in the creation of traditional favorites such as pancakes, omelets, salads and sandwiches, as well as signature items including the Chickichanga®, Healthy Turkey Omelet™ and Fresh Fruit Crepes. All menu items are freshly prepared to order, and the restaurant does not use deep fryers or heat lamps.
"We are excited about First Watch’s continued growth in Florida and believe our partnership with Brad and Keith will provide us with a great opportunity to expand into an area perfectly suited for us,” said Chris Tomasso, chief marketing officer for First Watch.
First Watch has received more than 200 “Best Of” accolades in markets across the country. All First Watch restaurants are open daily from 7 a.m. to 2:30 p.m.
First Watch – based in Bradenton, FL and founded in 1983 -- is the largest and fastest-growing, privately owned, daytime-only restaurant concept in the United States with more than 90 existing restaurants in 13 states. Future growth is expected to come from key multi-unit, regional franchises to experienced restaurateurs in new markets in 35 states throughout the continental U.S. First Watch recently opened new restaurants in Oklahoma City, Nashville and Milwaukee. First Watch expects to grow to 115 restaurants by the end of 2012, with a dozen franchised locations open and more than 30 in various stages of development.