Auntie Anne's(R) Puts a Twist on Holiday Snacking

LANCASTER, Pa. (Nov. 30, 2011) – The world’s largest franchisor of hand-rolled soft pretzels is currently testing a new holiday pretzel product at 32 store locations across the nation.

Auntie Anne’s Gingerbread Pretzel Stix are a sweet, warm treat, available now until Jan. 8, 2012. A specially formulated blend of gingerbread spices are blended with Auntie Anne’s Original Pretzel dough and topped with cinnamon sugar to create a fun and festive holiday pretzel.

This limited-time menu offering is available at participating Auntie Anne’s locations in Alaska, California, Colorado, Delaware, Florida, Iowa, Indiana, Massachusetts, Maryland, Michigan, Minnesota, Nevada, Ohio, Pennsylvania, Texas, and Washington. The recommended price of the holiday treat is $3.09.

Carl Hornberger, Director of Menu Management for Auntie Anne’s said, “We wanted to create a unique seasonal pretzel to invite guests to Auntie Anne’s and add to their cheer of holiday shopping or traveling. The Gingerbread Pretzel Stix put a fun Auntie Anne’s twist on the popular holiday flavor gingerbread.”

About Auntie Anne’s

Auntie Anne’s is best known for mixing, twisting, and baking pretzels to golden brown perfection in full view of guests. Auntie Anne’s Pretzels are available in a variety of flavors including Original, Cinnamon Sugar, Almond, Garlic, Pepperoni, and Sour Cream and Onion. Pretzel Stix and Nuggets offer a more portable option for pretzel lovers on the go, and the Pretzel Dog is a popular lunch item. For more information, visit www.auntieannes.com, www.facebook.com/auntieannespretzels, www.twitter.com/auntieannes or www.youtube.com/auntieannespretzels.

Contacts:

Shannon Zimmerman
Senior Public Relations Specialist
717-435-1612
shannonz@auntieannesinc.com

Valerie Kinney
Director of Communications
717-435-1610
valeriek@auntieannesinc.com

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