DQ Grill & Chill(R) Opens First Location in Jonesboro

New restaurant serves up Dairy Queen® iconic soft-serve treats, flavorful foods and Orange Julius® offerings

December 02, 2011 // Franchising.com // JONESBORO, Ark. - The Dairy Queen® system’s newest, most exciting restaurant concept, a DQ Grill & Chill® location has opened at 4100 E. Johnson Street near the new NEA Baptist Memorial Hospital. This is the first DQ Grill & Chill restaurant to open in Jonesboro and Craighead County. The 2,000 square-foot facility, which will also serve Orange Julius® products, has added 40-45 new jobs in the area, contributing to the state’s employment growth. The new restaurant also will contribute to restaurant sales in Arkansas, which according to the National Restaurant Association are projected to increase by almost 4 percent this year.

“We are excited to open Jonesboro’s first DQ Grill & Chill restaurant to serve Orange Julius specialty fruit smoothies and beverages, as well as our full menu of cravable DQ food and treat items," said restaurant operator Andy Patel. “This new restaurant is sure to become a location where families and friends can gather to share smiles and stories over a great meal and treats.”

An Array of Menu Options

The DQ Grill & Chill concept blends the best of DQ iconic history with the most modern innovations in the quick-service restaurant industry. The food menu features the quarter- and half-pound GrillBurgers™ made to order, as well as other delicious and unique food items, including deli-style Iron Grilled Sandwiches. A Grilled Chicken Sandwich and Chicken or Crispy Shrimp Baskets also are available for either lunch or dinner.

Complementing the “Grill” is the “Chill,” with the traditional and indulgent Dairy Queen soft-serve treats everybody knows and loves. Along with all of the DQ favorites, such as the signature Blizzard® Flavor Treats, MooLatté® frozen blended coffee beverages, DQ Cakes and waffle bowl sundaes and cones, guests will enjoy the delicious Orange Julius premium fruit smoothies and fruit-blended beverages on the menu. The classic original Orange and Strawberry Orange Julius drinks are available, as well as premium fruit smoothies in flavors such as Tropical Tango, Mango Passion, Strawberry Sensation, Strawberry Xtreme and 3-Berry Blast.

Design and Décor

The DQ Grill & Chill restaurant interior brings an innovative dimension to quick-serve restaurant dining. Highlighted by the modern open-air grill and separate “Grill” and “Chill” sections, the restaurant features comfortable booths and large wooden tables, warm lighting, music and an overall inviting environment.

The restaurant can seat 47 guests inside and also offers 12 seats on the attractive outdoor patio. Bringing together the best of the past and the present, the drive-thru is lined with old-fashioned street lamps.

For more information about the Dairy Queen system, visit DairyQueen.com. Become a Dairy Queen friend on Facebook at www.facebook.com/dairyqueen and follow Dairy Queen on Twitter at http://twitter.com/#!/DairyQueen.

Jonesboro DQ Grill & Chill restaurant at a glance:

Address:4100 E. Johnson St., Jonesboro, Ark. 72404<
Phone: 870-336-0425<
Employees: 40-45
Square Footage: 2,000 square feet<
Number of Seats: 47 indoor and 12 outdoor
Hours of Operation: The new restaurant serves lunch and dinner.
Sunday through Saturday: 10 a.m. to 10 p.m

About ADQ

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 5,900 Dairy Queen® stores in the United States, Canada and 17 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

Contact:

Lauren Simo
Pierson Grant Public Relations
6301 Northwest 5th Way, Suite 2600
Fort Lauderdale, FL 33309
Phone: (954) 776-1999 ext. 238
Fax: (954) 776-0290
lsimo@piersongrant.com
www.piersongrant.com
www.highimpactdigital.com

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