December 08, 2011 // Franchising.com // FORT MILL, S.C. - Licensees Danita and Sammy Bruce opened the doors to Fort Mill's first Zaxby's restaurant Monday, Dec 5th. The new restaurant is located at 1771 Pleasant Road, near the Baxter Community in the Harris Teeter Shopping Center. A Southeast favorite for chicken fingers and Buffalo wings, Zaxby’s will operate from 10 a.m. to 10 p.m. every day.
After recognizing the positive new business potential the Fort Mill community has to offer, the Bruces and their business partners set out to bring Zaxby’s to the area. “We realized this neighborhood is a perfect fit for the family atmosphere Zaxby’s represents,” said Sammy Bruce, who owns two existing locations in Rock Hill, S.C., with his business partners. “We’re excited to be a part of the community and are confident that the same quality of food and service Zaxby’s is known for will keep area residents coming back for more.”
The new 3,150-square-foot location will seat 78 in Zaxby’s unique store design. Zaxby’s will also offer drive-thru services to meet the needs of customers on the go.
Danita will play a hands-on role by serving as the general manager of this location. She believes the restaurant, from the atmosphere to the service, will exceed community expectations. “We’ve assembled a great group of team members who will deliver on the Zaxby’s mission to ‘consistently create encore experiences that enrich lives one person at a time,’” said Danita.
The new location will be the fourth for York County and the 75th for the state. Zaxby’s currently operates more than 535 locations in 12 states: Alabama, Arkansas, Florida, Georgia, Kentucky, Indiana, Mississippi, North Carolina, South Carolina, Tennessee, Texas and Virginia.
An alternative to fast food, Zaxby’s offers prepared-at-order chicken fingers, wings, sandwiches and salads. Zaxby’s most popular items are its hand-breaded Chicken Fingerz and Jumbo Buffalo Wings, smothered in a choice of nine sauces with names like Wimpy, Tongue Torch, Nuclear and Insane. The menu also offers innovative Zappetizers like Tater Chips, Spicy Fried Mushrooms and Fried White Cheddar Bites, as well as a variety of Party Platterz perfect for any family gathering or special occasion.
Zaxby’s also offers three salads, or Zalads: The House, The Blue and The Caesar. All of Zaxby’s Zalads offer more chicken, unique ingredients, such as French-fried onions, fresh veggies and juicy tomatoes and are larger than most salads offered elsewhere. Each is prepared with chicken, three kinds of lettuce and a variety of toppings. Zalads are assembled at the time the order is placed, versus being pre-made and stored in a cooler.
Additionally, Zaxby’s offers Milkshakes at participating locations, which come in chocolate, strawberry and vanilla flavors. They are rich and creamy, hand-blended, and are topped with whipped cream.
An alternative to fast food, Zaxby’s offers its guests prepared-at-order Chicken Fingerz, Jumbo Buffalo Wings, sandwiches, Zalads and Zappetizers, along with a variety of nine sauces ranging from Wimpy and Tongue Torch to Nuclear and Insane. Childhood friends Zach McLeroy and Tony Townley hatched the Athens, Ga.-based chain in 1990 to provide a fun, relaxing atmosphere that would keep guests coming back for more. Zaxby’s operates more than 535 locations in 12 states, including Alabama, Arkansas, Florida, Georgia, Indiana, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, Texas and Virginia. For more information, visit www.zaxbys.com.