U-Swirl Enters the Mobile Commerce Arena!

Launches new smart phone App

HENDERSON, Nev., Dec. 8, 2011 // PRNewswire // -- U-Swirl, Inc. (OTCQB: SWRL), parent to U-SWIRL International, Inc., the owner and franchisor of U-SWIRL Frozen Yogurt® cafes, announced today that it has launched a new "smart phone" application which will allow the user to receive currently available flavors on a cafe by cafe basis, nationwide. This application will provide directions and distance to the closest possible U-Swirl from wherever the user is when accessing the U-Swirl app.

"U-Swirl changes flavors throughout the year and this will allow guests the ability to shop for the flavors they love without having to drive to the locations first," stated Ryan Heroy head of Social Media. "Getting the word from the street before it goes stale really differentiates you from your competition and this application allows just that. We are able to communicate our products and brand experience while constantly looking to improve based on "real time" customer comments and suggestions." The application is free and available to anyone.

You may find Information on U-Swirl, Inc. on the company's website http://www.u-swirl.com/.

Safe Harbor Statement

This press release contains forward-looking statements regarding the timing and financial impact of U-Swirl, Inc.'s ability to implement its business plan, expected revenues and future success. These statements involve a number of risks and uncertainties and are based on assumptions involving judgments with respect to future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the Company's control. Some of the important factors that could cause actual results to differ materially from those indicated by the forward-looking statements are general economic conditions, failure to achieve expected revenue growth, changes in our operating expenses, legal developments, competitive pressures, changes in customer and market requirements and standards, and the risk factors detailed from time to time in U-Swirl's periodic filings with the Securities and Exchange Commission, including without limitation, the Company's Annual Report for the year ended December 31, 2010. The forward looking-statements in this press release are based upon management's reasonable belief as of the date hereof. U-Swirl, Inc. undertakes no obligation to revise or update publicly any forward-looking statements for any reason.

Contact:

U-Swirl, Inc.
Office: 702-586-8700
(F)702-834-8444
info@u-swirl.com

SOURCE U-Swirl, Inc.

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