Orange Leaf Frozen Yogurt Expands to Australia

Store Opening in Melbourne Marks First International Location

OKLAHOMA CITY--(BUSINESS WIRE)--Australians can enjoy a taste of America’s Frozen Yogurt™ with the opening of the first international Orange Leaf Frozen Yogurt location in Melbourne, Australia. Joe Rossi and Phil Lancaster, both based in Melbourne, opened the first international Orange Leaf location today, providing locals with a taste of the booming frozen yogurt sector and acting as a model for attracting new franchisees Down Under.

“This connection is what we feel Australians will embrace, not to mention the quality product and unique consumer experience.”

“Orange Leaf is doing the frozen yogurt concept bigger and better than any of its competitors, yet the brand still keeps a local community connection,” Rossi said. “This connection is what we feel Australians will embrace, not to mention the quality product and unique consumer experience.”

According to a recent article in The Age, a Melbourne-based newspaper, Australia’s franchise sector collectively turned over more than $130 billion (USD) last year. Also, citizens are more health-conscious than ever, embracing frozen yogurt as an alternative to ice cream. Orange Leaf plans to open more stores and is seeking additional franchisees to help with expansion in the Australian market.

While most everything in the Melbourne location will mirror the experience for Orange Leaf customers in the U.S., Lancaster and Rossi are catering to local tastes by offering authentic Australian toppings such as Tim Tam Biscuits and Cherry Ripe Chocolate Bars.

“Orange Leaf has been eager to bring our offering to the international market for some time and Australia is proving to be a great first step,” said Orange Leaf Frozen Yogurt CEO Reese Travis. “While this may be the first franchising experience for Rossi and Lancaster, we’ve worked together in the past on a few other projects so I have extremely high expectations for this relationship and for growth throughout Australia.”

With Australian expansion underway, Travis and his team are actively cultivating relationships in other international markets and welcome inquiries from interested franchise prospects both in the U.S. and abroad. More information about franchising with Orange Leaf can be found at

Travis’ group acquired Orange Leaf Frozen Yogurt in 2010, when there were just 15 stores. Now with 116 stores open and 75 more coming soon, Orange Leaf is among the fastest growing companies in the self-serve frozen yogurt space, currently opening more stores than any other group in the industry.

About Orange Leaf Frozen Yogurt

Orange Leaf Frozen Yogurt is a self-serve, choose-your-own-toppings frozen dessert chain with a healthy mix of company-owned stores and franchises from coast to coast. Orange Leaf’s pro-franchisee culture encourages owners to become a part of their community and provides them with the necessary ingredients for success. Orange Leaf offers a multitude of delicious, traditional and original flavors along with no sugar-added and dairy-free alternatives. For more information and franchise opportunities, visit, like Orange Leaf Frozen Yogurt on Facebook, or follow them on Twitter @myorangeleaf.


GroundFloor Media
Carissa McCabe, 303-865-8146



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