First DQ Grill & Chill(R) Opens in Decatur

New restaurant serves up Dairy Queen® iconic soft-serve treats, flavorful foods and Orange Julius® offerings

December 14, 2011 // Franchising.com // DECATUR, Ala. – The Dairy Queen® system’s newest, most exciting restaurant concept has opened its doors at 1654 Beltline Rd., S.W. in Decatur. The first DQ Grill & Chill® restaurant to open in Morgan County, the 1,850-square-foot location has created 40-45 new jobs contributing to Alabama’s employment growth. The new restaurant also will contribute to the state’s restaurant sales, which according to the National Restaurant Association, are projected to increase by 3 percent this year.

“We are excited to open Decatur's first DQ Grill & Chill restaurant and welcome the community in to enjoy our full menu of cravable food items, cool treats and Orange Julius® specialty fruit smoothies and beverages,” said restaurant operator Byron McMath, who owns a second DQ Grill & Chill restaurant in Jasper. “This new restaurant is sure to become a location where families and friends can gather to share smiles and stories over a great meal and treats.”

An Array of Menu Options

The DQ Grill & Chill concept blends the best of DQ iconic history with the most modern innovations in the quick-service restaurant (QSR) industry. The food menu features the quarter- and half-pound GrillBurger™ made to order, as well as other delicious and unique food items, including deli-style Iron Grilled Sandwiches. A Grilled Chicken Sandwich, and Chicken or Crispy Shrimp Baskets also are available for either lunch or dinner.

Complementing the “Grill” is the “Chill,” with the traditional and indulgent Dairy Queen soft-serve treats everybody knows and loves. Along with all of the DQ menu favorites, such as the signature Blizzard® Flavor Treats, MooLatté® frozen blended coffee beverages, DQ Cakes and waffle bowl sundaes and cones, guests also will enjoy delicious Orange Julius premium fruit smoothies and fruit-blended beverages. The classic original Orange and Strawberry Orange Julius drinks are available, as well as premium fruit smoothies in flavors such as Tropical Tango, Mango Passion, Strawberry Sensation, Strawberry Xtreme and 3-Berry Blast.

Design and Décor

The DQ Grill & Chill restaurant interior brings an innovative dimension to quick-serve restaurant dining. Highlighted by the modern open-air grill and separate “Grill” and “Chill” sections, the restaurant features comfortable booths and large wooden tables, warm lighting, music and an overall inviting environment.

The restaurant can seat 48 guests inside and also offers 18 attractive outdoor patio seats. Bringing together the best of the past and the present, the drive-thru is lined with old-fashioned street lamps.

For more information about the Dairy Queen system, visit DairyQueen.com. Become a Dairy Queen friend on Facebook at www.facebook.com/dairyqueen and follow the Dairy Queen system on Twitter at http://twitter.com/#!/DairyQueen.

Decatur DQ Grill & Chill at a glance:

  • Address:1654 Beltline Rd., S.W., Decatur, Ala. 35601
  • Phone: 256-301-4461
  • Employees: 40-45
  • Square Footage: 1,850 square feet
  • Number of Seats:48 indoor and 18 outdoor
  • Hours of Operation:
  • The new restaurant serves lunch and dinner.
  • Restaurant hours:
    • Sun. - Thurs., 10 a.m. -10 p.m.
    • Fri. and Sat. 10 a.m. - 11 p.m.
  • Drive-thru hours:
    • Sun. - Thurs., 10 a.m. - 10:30 p.m.
    • Fri. and Sat. 10 a.m. - 11:30 p.m.

About ADQ

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 5,900 Dairy Queen® stores in the United States, Canada and 18 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

Contact:

Byron McMath
205-221-2826

###

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