Transportation Expert Bobby Harris of BlueGrace(R) Logistics to Present at 2012 Jump Start Conference
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Transportation Expert Bobby Harris of BlueGrace(R) Logistics to Present at 2012 Jump Start Conference

President and CEO of Freight and Logistics Company to Discuss the Importance and Impact of Social Media in the Industry

December 16, 2011 // // TAMPA – Bobby Harris, President and CEO of BlueGrace Logistics, will be presenting at the 2012 Jump Start conference, hosted by SMC³ on January 16-18, 2012 in Atlanta, GA. Harris will be doing a talk on “Social Media from the inside out” as it relates to the transportation industry.

In an effort to contribute to the overall goal of the conference to give attendees accessible, in-depth knowledge about the transportation industry and prepare for business-impacting changes in this election year, Harris will be sharing examples of how BlueGrace delivers satisfaction and service internally and externally with social media.

“Social Media is forging a new era in business opportunity and engagement, creating two-way communication that enables customer feedback and response in real-time,” said Bobby Harris of BlueGrace, one of the fastest-growing freight and logistics concepts in the nation. “I look forward to discussing how all of us in the transportation industry can use the Social Media landscape to the fullest advantage.”

Since 1954, key industry players have gathered at SMC³ conferences, and attendance has grown more than 25 percent over the past year. This year, the conference will include three days of sessions and breakouts, more than 20 hours of networking, 30+ supply chain presenters and Q&A with industry leaders. Of special interest this year, SMC³ has partnered with the Georgia Aquarium to offer attendees VIP access to the world’s largest collection of aquatic exhibits and a presentation from National Geographic Emerging Explorer Alexandra Cousteau.

The conference’s ongoing dialogue and expert insights continue to strengthen the industry. In addition to social media, topics that will be covered include creating a supply chain center of excellence, how organizations can become “consciously excellent,” managing change in a multigenerational workplace, and how to identify and nurture talent, conduct succession planning, and align leadership development with your overall corporate strategy. Attendees should also note the new U.S. Legislative & Regulatory Panel, which will include noted panelist Jim Burnley, former U.S. Secretary of Transportation.

Details about the conference and online registration are available at To learn more about Bobby Harris and BlueGrace Logistics, visit

About BlueGrace® Logistics

Founded in 2007, BlueGrace Logistics offers complete, customized transportation management solutions to customers throughout the United States. Based in Riverview, Fla. with satellite offices in Salt Lake City and Chicago, the company has increased sales by more than 400 percent since 2009. It also launched a franchise program in early 2011 as part of its strategic growth plan. The company offers best -in-class freight services and support, including:

  • Less Than Truckload
  • Truckload Services
  • International and Domestic Air Freight
  • Ocean Freight
  • Parcel Shipment
  • Logistics Management
  • State-of-the-Art Technology
  • Service Desk Support
  • Auditing Services

About SMC³

SMC³ is a leading provider of data, technology and education as an integrated solution to the freight transportation community. SMC³'s core competency is its pricing expertise, which it delivers through data services and technology tools that simplify processes and promote collaboration between buyers and sellers of transportation services. The company also partners with leading transportation software developers for complete interoperability.

Throughout the year SMC³ offers educational programs that focus on key industry issues and advanced learning. These well-attended events are noted for their content, speakers and networking opportunities. The company currently serves more than 5,000 customers operating throughout the contiguous United States, Canada and Mexico. SMC³'s customer base covers all aspects of freight movement, and includes shippers, carriers, logistics service providers and freight-payment companies.


Jennifer Jaacks
Fishman Public Relations
(847) 945-1300, ext. 262



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