Appleton Learning Gains Momentum With Multi-Unit Franchise Agreement

Emerging Education Franchise Secures 23 Territories in Texas to Total 29 Franchise Locations in First Year of Franchising

HUNTSVILLE, Ala. – (Dec. 14, 2011) – According to Steve Caldeira, CEO of the International Franchising Association, in regards to successful businesses, franchising is doing better than most industries due to its proven business model with 40 percent growth over the past decade. With franchise growth expected to continue growing steadily in 2012 and beyond, Appleton Learning, a private education organization and franchise that provides individualized academic coaching, test preparation, academic testing and assessments for students of all ages, adds to the industry’s expectations for expansion with the announcement of a franchise agreement for 23 franchise territories in Texas, including Austin, San Antonio and Dallas-Fort Worth.

With the goal of providing the best education to students, Aristotle Holdings, LLC, has signed on to open Appleton Learning branches across the state of Texas in hopes of sharing Appleton’s passion for learning, as well as provide a place for students to get individualized academic coaching. Aristotle Holdings, LLC will open 23 branches by the end of 2015 with the first three branches set to open in July of 2012 in Austin.

“We are excited about expanding our vision and mission of individualized education in the state of Texas, as well as throughout the southeast.” says Glenn Clayton, CEO of Appleton Learning. “In addition to these franchised locations, we plan to open three company-owned branches in 2012 in Tennessee and Alabama, as well as look for growth in additional states. We continue to look for like-minded franchisees who believe in changing the status quo of education and are looking for a way to do that in their community.”

In addition to the recent 23 territories, Appleton Learning opened its first franchise branch in Houston, Tex. in February of 2011, with plans to open five more branches in Houston over the next several years. With just a little over a year in franchising, Appleton Learning will open a total of 29 franchised units in the next three years, and has plans to open 30 corporate-owned locations in the next five years.

“At Appleton Learning, although we are poised for exponential growth in 2012, it is extremely important to us that we find the right franchise partners to help us grow our business,” explains Tra Williams, Vice President of Development for Appleton Learning. “All of our franchisees go through an extensive interview process and must take our proprietary geniuStyle assessment and a personality assessment before being considered as a franchisee. In order to maintain a successful concept, we are selective in choosing our franchise partners and therefore, choose franchisees that have goals that mirror those of Appleton.”

Aristotle Holdings, LLC spokesperson Jim Caneer, a 40 year veteran of the education industry, is excited about the opportunities for Appleton Learning in the state of Texas. He states, “When I first came on board with Appleton Learning, they encouraged me to take their proprietary geniuStyle assessment to determine my teaching style. A proud ‘Picasso,’ the assessment was spot on and shared that I have fun teaching about things I find important or interesting in my own life. I look forward to sharing the geniuStyle assessment with students and educators in Texas and providing the best individualized learning experience for students of all ages.”

For more information about Appleton Learning, including franchising, visit

About Appleton Learning

Appleton Learning is "Building a Smarter Tomorrow" by providing academic coaching, test preparation and academic testing and assessments for students of all ages, based upon each student's geniuStyle™ learning personality. Through its School Services Division, Appleton Learning serves thousands of students across multiple states by helping the unique needs of schools and school districts. Recognized with numerous awards including the 2011 Bloomberg Businessweek’s America's Best Young Entrepreneurs, U.S. Chamber of Commerce's 2010 "Top 75 Small Businesses in America"; U.S. Chamber of Commerce's 2010 "Blue Ribbon Small Business Award"; and Dell's 2009 "Small Business Excellence Award- Top 10 National Finalist", Appleton has locations in Huntsville, Ala. and Houston, Texas, and is expanding aggressively across the Southeast. To learn more about Appleton Learning, visit

Media Contact:

Kelly Ronna
Trevelino/Keller Communications Group
404-214-0722, ext. 107



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