Popeyes Names Richard H. Lynch Chief Global Brand Officer

Brand Transformation and Market Share Growth Drive Need for Messaging Leader

ATLANTA--(BUSINESS WIRE) -- December 19, 2011--Convinced that great tasting food requires slow, careful preparation, in 2008 Popeyes® Louisiana Kitchen, a division of AFC Enterprises, Inc. (NASDAQ: AFCE), embarked on a comprehensive brand transformation that emphasized its almost four decades of Louisiana-inspired home cooking. The initiative included a more contemporary logo, new brand advertising and tagline, distinctive new products, and a powerful messaging platform.

The new positioning, messaging, culinary innovation and Bonafide® chicken promotions are clearly resonating with guests. The brand recently announced third quarter results that reflected a gain in global same-store sales of 1.7% which outpaced the chicken QSR category for the 14th consecutive quarter. Through Q3, the Company's two year comps were positive 6.9%.

The brand is ready to extend the power of Popeyes "Louisiana" positioning globally and today announced that Richard H. Lynch, currently Chief Marketing Officer, has been named Chief Global Brand Officer."

"Dick led our brand transformation and now we're asking him to take on the task of embedding our story into our guest experience and corporate culture. He is an experienced and passionate brand leader who is ideally suited to harness the power of our brand messaging. Effective immediately he is responsible for global marketing and all internal and external communications." said Cheryl Bachelder, AFC Enterprises Chief Executive Officer.

”I am thrilled to have this opportunity to leverage the incredible assets and talent in our organization to strengthen the Brand's messaging to enhance engagement with our key constituents," said Lynch. "In this role and with this new alignment, we will be able to connect with our franchisees, employees, guests and investors in even more compelling and relevant ways."

Lynch has served as Chief Marketing Officer for Popeyes since 2008. Prior to joining the Brand, he served as principal of GO, LLC, a marketing consulting firm specializing in restaurant and food retail, where he developed brand strategy and innovation plans for concepts including Burger King, Ruby Tuesday and Buffalo Wild Wings. Lynch has also held senior strategic positions with Campbell Mithun Advertising, Tracy-Locke Advertising in Dallas, Texas and Ketchum Communications in San Francisco, California.

About AFC Enterprises

AFC Enterprises, Inc. is the franchisor and operator of Popeyes® restaurants, the world’s second-largest quick-service chicken concept based on number of units. As of October 2, 2011, Popeye shad 1,998 restaurants in the United States, Guam, Puerto Rico, the Cayman Islands and 27 foreign countries. AFC’s primary objective is to deliver sales and profits by offering excellent investment opportunities in its Popeyes brand and providing exceptional franchisee support systems and services to its owners. AFC Enterprises can be found at www.afce.com.

Contacts

Popeyes® Louisiana Kitchen
Alicia Thompson, 404-459-4572
alicia.thompson@popeyes.com

 

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Ziggi's Coffee
There's nothing quite like the perfect cup of coffee. It wakes you up and gets you on the right path. Now, you've got the chance to build a lifestyle...
Fitness Together
Join one of the largest personal training brands focused on results and accountability!
ZIPS Dry Cleaners
ZIPS, since 1996, began as eight dry cleaners in the Baltimore-Washington, D.C., metro area and has grown to more than 40 stores. Find out more.
B.GOOD
B.GOOD is an innovative fast-casual restaurant concept serving healthy, sustainably-sourced, and hand-prepared fresh food in-house.
Liberty Tax Service
The fastest-growing income tax preparation franchise in North America.

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)