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IHG Designs Apps for Next-Generation Technologies

By: InterContinental Hotels Group |  5 Shares     89 Reads

IHG Broadening Booking Application Strategy with Priority Club® Rewards App for Kindle Fire, Google TV and Android™ Tablets

ATLANTA, Dec. 21, 2011 // PRNewswire // -- IHG (InterContinental Hotels Group) [Lon: IHG; NYSE: IHG (ADRs)], today announced the expansion of booking solutions across the Android platform with the Priority Club® Rewards app for Kindle Fire, Google TV and Android™ Tablets.  IHG is the first hotel company to launch apps for both Kindle Fire and Google TV. The Priority Club Rewards app provides customers with the functionality to find and book hotel rooms, check rates and view or cancel reservations for all seven of IHG's brands ­ InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®. 

The Priority Club Rewards app for Kindle Fire is available at the Amazon Appstore for Android; the Google TV app is available at the Android Market; and the Android Tablets app is also available at the Android Market.

"Extending our solutions to work with Kindle Fire, Google TV and Android Tablets is key to our next-generation personal technology strategy," said Michael Menis, vice president, Web and Interactive Marketing, IHG.  "As consumers embrace new devices like tablets and interactive television, we will continue to expand our reservation options and brand presence through these fast-growing, emerging touch points."

The Priority Club Rewards app for Kindle Fire, Google TV and the Android Tablets enable guests at IHG hotels with robust booking and reservation management features:

• Find and Book HotelView Priority Club Rewards member details (number, level, points balance)
  • View photos and amenities for each hotel
  • Click-to-call front desk for each hotel
  • Use Priority Club Rewards account information to facilitate bookings
• Manage account profile
• View and cancel upcoming reservations
• Redeem points for Priority Club Reward Nights
• Use Corporate IDs to get corporate rates
• Quick enrollment into Priority Club Rewards
• View special offers

IHG continues to see success through its investment in new technologies and will exceed $130 million in revenue from mobile bookings in 2011. The Priority Club Rewards app for Kindle Fire, Google TV and Android Tablets follows the highly successful release of the  Priority Club® Rewards app for Windows Phone in July 2011; iPhone booking apps for each of IHG's seven brands, announced in June 2011; InterContinental Concierge Insider Guides app for iPad in December 2010; the Priority Club® Rewards app for Android in July 2010; and the Priority Club Rewards app for iPhone in April 2010.

IHG's mobile channels and programs continue to be recognized throughout the industry. The InterContinental Concierge Insider Guide App won the Adrian Awards "Gold Prize" from Hospitality Sales and Marketing Association International (HSMAI), and IHG also won TravelCom's Mobile Marketer of the Year; Web Marketing Associations' Best Mobile Travel Application in the Interactive Advertising Competition; and Atlanta Interactive Marketing Association's "Most Effective Mobile Campaign."

Kindle Fire is a registered trademark of Amazon. Google TV and Android are trademarks of Google Inc. Use of these trademarks are subject to Google Permissions. The hotel brands are registered trademarks of companies in the InterContinental Hotels Group.

About IHG (InterContinental Hotels Group)

IHG (InterContinental Hotels Group) [LON:IHG, NYSE: IHG (ADRs)] is a global organization operating seven hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites® . IHG also manages Priority Club® Rewards, the world's first and largest hotel loyalty program with over 61 million members worldwide.

IHG is the world's largest hotel group by number of rooms and franchises, leases, manages or owns over 4,500 hotels and more than 666,000 guest rooms in 100 countries and territories, and has more than 1,100 hotels in its development pipeline. 

IHG is committed to gender balance throughout its business. We aspire to continue retaining a minimum of 25% female representation on the Board.

InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.

Visit www.ihg.com for hotel information and reservations and www.priorityclub.com for more on Priority Club Rewards. For our latest news, visit www.ihg.com/media, www.twitter.com/ihgplc or www.youtube.com/ihgplc.

Contact:

Sherry Telford
IHG
sherry.telford@ihg.com
770-604-2613

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