Le Duff America Announces Departure Of Co-CEO Jim Greco

Former Bruegger’s CEO to step down Dec. 27

December 22, 2011 // Franchising.com // BURLINGTON, Vt. – Le Duff America Inc., owner of Bruegger’s, announces co-CEO James Greco will step down as of Dec. 27, 2011, to pursue other opportunities.

Greco took on the role of co-CEO of Le Duff America when the company purchased Bruegger’s and its stable of brands in March 2011. Prior to the acquisition, he was CEO of Bruegger’s, a role he had held since 2003 when he entered a partnership with Sun Capital to acquire the bagel bakery brand. David Austin will continue to lead Bruegger’s in his role as president.

During his tenure, Greco led a successful turnaround of Bruegger’s core business, resulting in 20 consecutive quarters of positive sales growth. Additionally, Greco grew Bruegger’s through more than a dozen smaller acquisitions including the 2009 purchase of Timothy’s World Coffee’s retail brands. Ultimately, Greco oversaw the Bruegger’s sale to Le Duff and managed the transition.

“Jim led the successful turnaround of Bruegger’s and established an outstanding foundation for the brand,” said Claude Bergeron, co-CEO of Le Duff America. “He has been a real asset during the transition.”

Greco has built a strong reputation in the fast casual industry and in 2009 was named Operator of the Year by Nation’s Restaurant News.

About Bruegger's Enterprises Inc.

Bruegger's Enterprises Inc. (BEI), a leader in the fast casual restaurant segment, operates 300 Bruegger’s bakeries in North America. Renowned for its award-winning bagels, Bruegger's offers a wide variety of freshly prepared breakfast and lunch options made with high quality simple ingredients served with its unique brand of hospitality. Bruegger's is dedicated to the communities it serves and supports charitable causes locally and nationally. Through a wholly owned subsidiary, Threecaf Brands Canada Inc., BEI also operates 137 Timothy’s World Coffee, mmmuffins and Michel’s Bakery Cafés. BEI’s parent company, Groupe Le Duff SA, is the world’s second largest company in the café-bakery sector. Founded in 1983, BEI is headquartered in Burlington, Vt., and was a recent winner of Nation’s Restaurant News’ Golden Chain Award. For more information, please visit www.brueggers.com or become a fan on Facebook at www.facebook.com/brueggers.

Media Contact:

Tracy Aiello
214-379-7000 or 720-989-3530
tracy@spmcommunications.com

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