The Dairy Queen(R) System Raises More Than $5 Million During Miracle Treat Day

DQ® restaurants throughout North America celebrated the 6th annual event to support Children's Miracle Network Hospitals

MINNEAPOLIS – The Dairy Queen® system raised more than $5 million to support Children’s Miracle Network Hospitals during the 6th Annual DQ® Miracle Treat Day. On that day, participating Dairy Queen and DQ Grill & Chill® restaurants throughout North America donated one dollar or more from every Blizzard® Treat sold to Children’s Miracle Network Hospitals, which raises funds for 170 children’s hospitals across the United States and Canada.

Since 1984, the Dairy Queen system has raised more than $90 million for Children’s Miracle Network Hospitals.

"Miracle Treat Day has become a celebrated event in communities in the United States and Canada and we really appreciate the support and generosity of our customers and our entire Dairy Queen family in helping children and their families face and overcome incredible odds," said John Gainor, president and CEO of International Dairy Queen, Inc. "We are so proud that every year our fundraising efforts grow, not only on Miracle Treat Day, but with the Miracle Balloon campaign and other local initiatives in which our franchisees participate throughout the year in all of our locations across the United States and Canada."

The Dairy Queen system is one of the top ten contributors to Children's Miracle Network Hospitals and will host the 7th Annual DQ Miracle Treat Day on Thursday, July 26, 2012. For more information about Miracle Treat Day, visit MiracleTreatDay.com.

For more information about the Dairy Queen system, visit DairyQueen.com.

About Children’s Miracle Network Hospitals

Children’s Miracle Network Hospitals raises funds for more than 170 children’s hospitals across the United States and Canada, which, in turn, use the money where it’s needed the most. When a donation is given it stays in the community, helping local kids. Since 1983, Children’s Miracle Network Hospitals has raised more than $4 billion, most of it $1 at a time. These donations have gone to support research and training, purchase equipment, and pay for uncompensated care, all in support of our mission to save and improve the lives of as many children as possible. Learn more at CMNHospitals.org.

About ADQ:

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 5,900 Dairy Queen® stores in the United States, Canada and 18 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

Contact:

Lauren Simo
Pierson Grant Public Relations
6301 Northwest 5th Way, Suite 2600
Fort Lauderdale, FL 33309
phone: (954) 776-1999 ext. 238
fax: (954) 776-0290
lsimo@piersongrant.com
www.piersongrant.com
www.highimpactdigital.com

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