ERA Real Estate Selects Allison+Partners as Agency of Record
Agency will implement comprehensive brand-building campaign.
New York, NY (PRWEB) December 23, 2011 - Allison+Partners has been chosen as the public relations agency of record for ERA® Real Estate, franchising leader in the residential real estate industry. The agency is charged with increasing brand awareness and positive perception of ERA within the real estate industry and among home buyers and sellers.
“For nearly 40 years, our brand has focused on leadership in innovation and collaboration,” said Anne Blumenstein, vice president of marketing. “We tapped Allison+Partners for their experience with both consumer and real estate media to help tell the ERA story and complement our marketing efforts.”
The agency will execute an integrated media relations and executive visibility program across ERA’s thought-leadership platforms.
“Similar to Allison+Partners, ERA Real Estate holds innovation as central to their core values,” said Anne Colaiacovo, Partner and General Manager of Allison+Partners. “With our proven success in the industry, long-standing media relationships and creative approach, we’re looking forward to engaging both consumers and franchisors with the ERA brand story.”
About ERA Real Estate
ERA Real Estate is an innovative franchising leader in the residential real estate industry with nearly 40 years experience in developing consumer-oriented products and services. The ERA® network includes approximately 30,000 brokers and sales associates and approximately 2,500 offices throughout the United States and 38 countries and territories. Each office is independently owned and operated. ERA Real Estate is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. ERA Real Estate information is available at: http://www.ERA.com.
Allison+Partners, an MDC Partners company, is an international communications firm named as an 'Agency of the Year' by The Holmes Report. With practice areas in consumer marketing, corporate communications, social impact, technology, public affairs and healthcare, the firm builds customized programs integrating media relations, social media, cause-related marketing, sustainability communications, executive branding, customer and employee communications and promotional services. Allison+Partners is headquartered in San Francisco, with offices in New York, London, Los Angeles, Washington, D.C., Atlanta, Phoenix, San Diego, Seattle and Dallas, with a 50-state grassroots network. As an MDC Partners company (NASDAQ: MDCA, Toronto Stock Exchange: MDZ.A), the agency has deep affiliations with best-of-class marketing communications firms worldwide. Visit: http://www.allisonpr.com, http://facebook.com/allisonpr , http://twitter.com/allisonpr.