Honest-1 Auto Care Revs Up the New Year with Nationwide Growth Plans

Innovative Auto Repair and Maintenance Franchise Announces New Region Developer Program; Fuels Demand for Eco-Friendly and Family-Focused Automotive Care in Key Growth Markets

December 28, 2011 // Franchising.com // SCOTTSDALE, Ariz. – The national full-service auto repair and maintenance franchise, which is 100 percent ESA® Certified Eco-Friendly, is speeding into 2012 with high-performance franchise growth plans.

Honest-1 Auto Care today announced plans to develop 200 new locations over the next five years across the United States. Calling for new locations in key target markets including Dallas, Philadelphia, Cincinnati, Fort Lauderdale and Nashville, the strategic development plan aims to attract entrepreneurially-minded individuals with strong management and sales experience with deep roots in their regions.

The growth strategy will significantly increase Honest-1 Auto Care’s operations throughout each region. Currently, there are 24 shops operating in 11 states. The company has 15 area representatives who oversee each of the franchisees within their specific region. Additionally, the executive team at Honest-1’s headquarters in Scottsdale has more than 70 years of combined automotive and franchise experience providing industry expertise and guidance to team members across the country.

“As Honest-1 Auto Care expands, it is carving out a new niche in the automotive industry. Both our franchisees and customers can see the difference we make on so many levels,” said Chip Baranowski, Vice President of Franchise Development for Honest-1 Auto Care. “We look forward to growing the brand with individuals that share the same core principles we do; honesty, integrity and environmental protection.”

Honest-1 Auto Care’s growth plan includes single-unit and multi-unit agreements as well as a recently re-designed Region Developer program. The new Region Developer opportunity encourages efforts to focus on franchise sales and development in their protected territory and there is no requirement for individual entrepreneurs to open shops themselves. Region Developers also provide new franchise owners with opening support, coaching and mentoring, site development, lease negotiation, effective marketing programs and sales support.
“The new Honest-1 Auto Care Region Developer program will allow us to expand the brand in ways that weren’t possible before,” said Baranowski. “It will also provide our franchisees with additional support moving forward.”

To enhance the deal, Honest-1 Auto Care is offering interested parties a lucrative incentive. Region Developers receive a share of the franchise fee when they sell a franchise and a share of the ongoing royalties paid by the franchise owners. In addition, new Region Developers that sign on will receive 50 percent financing on the franchisee fee.

“Gaining access to capital is often one of the greatest barriers in our industry,” added Baranowski. “We are providing our Region Developers with a way to overcome this obstacle and help them through the financing process.”

In addition to practicing environmentally responsible auto repair and maintenance services, Honest-1 Auto Care is a family and female-friendly center, with clean and upscale waiting areas, Internet cafes allowing customers to work while their cars are serviced, children’s play areas so parents can relax, comfortable chairs and couches, HDTV and complimentary custom coffee stations.

While offering exceptional service programs for customers to choose from, Honest-1 Auto Care also offers specialized, eco-auto care programs for those who want to play a greater part in helping the environment. An example is the ECO TuneUp® with our Eco-360 fuel treatment. Through a partnership with Green Earth Technologies, Honest-1 also sells G-OIL Ultimate Biodegradable motor oil, made completely of renewable animal fats.

For more information about Honest-1 Auto Care’s Region Developer Program, please contact Chip Baranowski at cbaranowski@honest-1.com or (480) 223-1300 ext. 106.

About Honest-1 Auto Care®

Honest-1 Auto Care® is the only national full-service auto care company that is 100% ESA® Certified Eco-Friendly. Honest-1® leads the industry in numerous eco-friendly initiatives including strict recycling of automotive materials, pollution prevention, resource conservation and offering Eco-Friendly Auto Care® services such as the ECO TuneUp® and ECO Oil Change. In addition to its high environmental standards, Honest-1® has a very unique customer centric approach to the auto care industry providing centers which are family-friendly, characterized by clean and upscale waiting areas, Internet cafes, children's play areas, comfortable leather chairs and couches, big screen TVs and complimentary beverage stations. With 24 locations operating, Honest-1® plans to open 10 more locations nationwide in the next year. Honest-1® was ranked 338 in Entrepreneur magazine’s 2011 “Franchise 500.” Additionally, Honest-1® ranked as one of the top companies in the Lube and Oil News 2011 “Top Oil Change-Plus Chains.” To further show its commitment to the environment, Honest-1 Auto Care has partnered with American Forests, the leading nonprofit organization that plants trees for environmental restoration. Honest-1 Auto Care locations nationwide funded the planting of 60,000 new trees this year through the charitable donation of revenues collected from repair orders, at no additional cost to customers. In 2009, the first year of the partnership, Honest-1 Auto Care planted 40,000 trees and since then Honest-1 has added an additional 60,000 trees for a total of 100,000 trees planted in two years! For more information, visit www.honest-1.com.

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