December 30, 2011 // Franchising.com // TAMPA, Fla. – Tampa’s BlueGrace Logistics’ involvement in sponsoring MMA fighters for Ultimate Fighting Championship® (UFC) bouts continues with sponsorships of four contenders in matchups this weekend during the biggest UFC pay-per-view event of the year. BlueGrace is supporting main event fighter Alistair “The Reem” Overeem and co-main event fighter Donald "Cowboy" Cerrone as well as prolific fighters Johny Hendricks and Junior Assuncao. The packed-card event will take place Friday, December 30 at the MGM Grand Garden Arena in Las Vegas.
Overeem attempts to continue his 10 fight winning streak this weekend as he competes in a heavyweight division matchup with Brock Lesnar. Cerrone looks to close 2011 with a 5th straight win by defeating Nate Diaz in a lightweight division matchup. Johny Hendricks will take on Jon Fitch in a welterweight division matchup and Junior Assuncao will face off with Ross Pearson in a featherweight division matchup.
“We chose to get involved with the UFC because these individuals exemplify determination and success,” said BlueGrace President and CEO Bobby Harris. “Sponsoring these tremendous athletes adds to our corporate morale, and we enjoy engaging with them on social networks and in the office.”
MMA is one of the fastest growing sports today and BlueGrace has a number of customers across the nation who are fanatics, as well as corporate employees who enjoy the sport. MMA stars such as Thiago Alves and Carlos Condit often visit the BlueGrace headquarters for career fairs and onsite broadcast interviews on WTAN Sports Radio, providing a level of engagement for customers who frequently visit the headquarters as well. In addition, many of the fighters are highly engaged with social media, using forums such as Twitter as an opportunity to connect with the BlueGrace team and generate excitement about both brands.
BlueGrace Logistics is one of the fastest growing and most progressive providers of transportation, logistics and technology solutions to businesses and individuals nationwide, serving more than 2,500 customers in 60 cities. In addition to its December 30 sponsorship of Overeem, Cerrone, Hendricks and Assuncao, the company has also previously sponsored Thiago Alves, Junior Dos Santos, Carlos Condit, Jake Ellenberger, Chris Leben, Vagner Rocha, Alan Belcher and Roy Nelson.
For more information about BlueGrace Logistics, visit www.mybluegrace.com.
The Ultimate Fighting Championship is the world’s leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers including iNDEMAND Networks, DIRECTV, DISH Network, TVN Entertainment, Bell ExpressVU, SaskTel Max™, Shaw Pay-Per-View, Viewers Choice, and WOWOW in Japan, and via the Internet worldwide on Yahoo! Sports, and commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. In addition to its North American distribution, UFC programming is distributed in over 100 countries and territories throughout the world. For more information, or current UFC fight news, visit www.ufc.com.
Founded in 2007, BlueGrace Logistics offers complete, customized transportation management solutions to customers throughout the United States. Based in Riverview, Fla. with satellite offices in Salt Lake City and Chicago, the company has increased sales by more than 400 percent since 2009. It also launched a franchise program in early 2011 as part of its strategic growth plan. The company offers best -in-class freight services and support, including:
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