Family-Friendly Sports Pub Inks First Overseas Franchise Deal

Beef 'O' Brady's Partners with Thimar Investment to Develop New Restaurants in the Kingdom of Saudi Arabia

December 30, 2011 // Franchising.com // TAMPA, FL – Beef 'O' Brady's, the fast growing franchise best known for its signature Buffalo-style chicken wings and the ties it builds with local communities, announced today its first overseas development agreement in the Kingdom of Saudi Arabia and Bahrain.

Master licensee Thimar Investment, a publically traded company, plans to open the first restaurant location in Al-Khobar, Saudi Arabia by July 2012. Plans are to open additional units in all of the main providences of Saudi Arabia by 2013.

“I am honored to help bring this celebrated restaurant to the Kingdom of Saudi Arabia and be a pioneer for the casual-dining segment through the introduction of Beef 'O' Brady's,” said Mr. Talal Ali Abu skaitah, general manager of Thimar Investment. “We’re confident that Beef’s will be well-received because of the brand’s delicious food, family-oriented atmosphere, speed of service and great value.”

The franchise’s first international development comes on the heels of a banner company year where the restaurant opened more than 10 units and signed agreements with franchise partners to open approximately 20 more. Tampa-based Beef 'O' Brady's also earned a myriad of company milestones in 2011 by opening its first restaurant west of the Rocky Mountains in Meridian, ID and signing franchise agreements in both California and Arizona.

“The timing is ideal to build on our homegrown success and expand in key international markets throughout the world,” said James Walker, Chief Development Officer of Beef 'O' Brady's. “We’ve heard the demand for our family-oriented restaurant concept in the Kingdom of Saudi Arabia, and we’re not ignoring it.”

As Beef’s sets its sights on further international development in such countries as Greece, Dubai, Canada, and Mexico, executives with the company are taking a careful approach to finding additional area developers and master franchise partners with business savvy, tenacity and a readiness to reinvest in their communities.

About Beef 'O' Brady's

Beef 'O' Brady's is a national franchise of family sports pubs that achieves its success by building relationships with the local schools, youth sports leagues, and other community organizations in each and every Beef 'O' Brady's neighborhood market. The "kid appeal" of this unique concept is reinforced by a very moderately priced kids menu and video games. Ironically, despite what the name implies, Beef 'O' Brady's is actually best known for its Buffalo-style chicken wings. The company, headquartered in Tampa, Fla. has more than 210 locations in 22 states. Visit www.beefobradys.com for more information.

Contact:

Patrick Roach

Fishman Public Relations

847.945.1300

proach@fishmanpr.com

###

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