SuiteSweat(R) Wellness Franchise Announces Major Market Expansion Agreements

Rapid Growth Continues with Deals in Texas, Michigan and Illinois

OVERLAND PARK, Kan., Jan. 2, 2012 // PRNewswire // -- SuiteSweat LLC, a unique new Health & Wellness franchise centered around infrared therapy, has entered into new franchise agreements for the development of SuiteSweat locations in Texas, Michigan and Illinois, Alex Samios, Founder and CEO announced today.

The new agreements include SuiteSweat's second franchise location in Novi, MI, a multi-unit deal in Chicago as well as a 27-unit development agreement in Houston with William Billot, a leading Regional Developer and Franchisee for the Massage Envy chain. SuiteSweat's first locations opened in 2010 in Orange County, CA and the announcement follows the company's recent news of opening a series of company-owned locations throughout California beginning in 2012.

"I've been looking for years for the next hot wellness franchise to get involved with and SuiteSweat was the perfect fit," said Billot. "The simplicity and low initial investment, coupled with the unbelievable health benefits of infrared sauna therapy outshined everything available in the consumer healthcare space today. Their experienced leadership team is executing a unique and successful business model that I wanted to be a part of."

The first wellness concept focused exclusively on delivering infrared sauna therapy to consumers, SuiteSweat is a joint venture between Samios and the leading infrared sauna manufacturer Sunlighten. Since its launch in 2010, SuiteSweat has provided over 30,000 sauna sessions and the company plans to open more than 500 locations during the next five years. In September, SuiteSweat was featured in Entrepreneur Magazine's "Brave New Franchises," which described the unique concept as "wellness in a box." SuiteSweat was also showcased in The Franchise Times recent "Health, Nutrition & Fitness" issue.

"We are proud and excited to announce these important new relationships in three major markets and to continue the development of our innovative wellness concept throughout the country," said Samios. "We are especially fortunate to have such experienced franchisees join the SuiteSweat family and assist in the early growth of our brand."

About SuiteSweat

SuiteSweat is the first wellness studio focused exclusively on delivering infrared sauna therapy to consumers. Founded in 2010 by entrepreneur Alex Samios and his wife after discovering and personally experiencing the health benefits of infrared saunas, SuiteSweat is now a joint venture between Samios and the pioneer and leading infrared sauna manufacturer Sunlighten. Since its inception, SuiteSweat has provided over 30,000 sauna sessions and will be focused on developing complimentary wellness products and services in the future. For more information visit:

About Sunlighten

Founded in 1999, Sunlighten offers innovative wellness products that strengthen individuals' health and vitality through sauna technology. The Sunlighten line of infrared saunas helps detoxify the body, provide pain relief, reduce blood pressure and have been clinically shown to assist in weight loss. For more information and Sunlighten products, please visit


Peter Bylsma




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