January 04, 2012 // Franchising.com // Tampa, Fla. - MLMC today announced a partnership with the Tampa-based junk removal and moving franchise, College Hunks Hauling Junk and College Hunks Moving, to provide local media relations and community relations support for each of the company’s U.S. franchise partners.
“We have always focused on sharing our story and giving back to the community through our partnerships and focused national media efforts,” said Christopher Jackson, Director of Marketing and Branding for College Hunks. “But with MLMC providing focused PR assistance to our franchise partners, we will truly have a game-winning strategy and a strong partner to help us execute it.”
When working with each franchise, MLMC will use its proprietary PIE method, built on one core mission: create and sustain Proactive Informed Engagement™ around the company’s products, services and messages.
“We are eager to get started with each location” said MLMC president Megan Licursi. “The PIE method is a natural fit for the College Hunks brand, as it goes beyond awareness building and drives sales from both the top-down and bottom-up. We won’t be talking at the customers. We will be engaging with them and listening to them.”
By building a long-term partnership with MLMC to spearhead its local media relations efforts, franchise organizations such as College Hunks Hauling Junk and College Hunks Moving benefit from having a national media coach identifying the best plays across the national franchise network in a very cost-effective manner.
College Hunks Hauling Junk and College Hunks Moving is a national junk-removal, moving, donation pickup and labor services company with franchises serving 39 markets in 24 states including such areas such as: Atlanta, Baltimore, Central NJ, Central PA, Chicago, Cincinnati, Columbus, Dallas, Denver, Detroit, Fort Myers, Greensboro, Indianapolis, Irvine, Kansas City, Los Angeles, Louisville, Nashville, Northern NJ, Orlando, Philadelphia, Phoenix, Raleigh-Durham, Richmond, San Diego, San Francisco/San Jose, St. Louis, Tampa Bay and Washington DC.
MLMC is a communications firm with deep roots in trade and general media relations and specialties in social media, event marketing and corporate communications. President Megan Licursi and her team have crafted and executed results-driven campaigns for a wide range of clients, from business-to-business stalwarts like AK Steel, CONTECH Construction Products and National City to consumer powers such as Dryel, Downy, Fazoli's and the funky with Evolution Robotics and Haunted Attraction Magazine.