Jamba Encourages Consumers to Live Fruitfully with New Fit 'n Fruitful Smoothies

Jamba demonstrates commitment to healthy, active living with launch of new delicious and satisfying meal replacement smoothies with a Weight Burner Boost*.

EMERYVILLE, Calif., Jan. 4, 2012 // PRNewswire // -- Jamba Juice®, a highly recognized, healthy active lifestyle brand, announces today that it will launch new Fit 'n Fruitful™ smoothies with a Weight Burner Boost™* in stores tomorrow, January 5, 2012. This new smoothie platform reinforces Jamba's commitment to healthy and active living with the launch of a tasty and convenient meal substitute specialty beverage that provides balanced nutrition. These smoothies provide 14 essential vitamins and minerals, are a good source of protein and fiber, contain two or more servings of fruit, and come in three delicious flavors: Berry Blend, Strawberry Raspberry Banana, and Peach Mango.

This New Year, Jamba Juice encourages everyone to Live Fruitfully™ by embracing each day, each moment and each opportunity to be healthy, active and have fun! It starts with making the right choices and inspiring others to do the same. With products like the Fit 'n Fruitful smoothies, Probiotic Fruit & Yogurt Blends and steel-cut oatmeal made with organic oats, Jamba Juice makes it easy for everyone to make the right, healthy choices.

"We are thrilled to introduce Jamba's new Fit 'n Fruitful smoothies - an offering we think is a great solution for those trying to achieve several health goals," says Susan Shields, senior vice president and CMO, Jamba Juice Company. "Whether it's trying to get more fruit in your diet, finding a delicious, healthy meal substitute on-the-go, or supporting weight management goals while providing balanced nutrition, Fit 'n Fruitful smoothies are a great way to help you Live Fruitfully this year."

Fit 'n Fruitful smoothies are made with a Weight Burner Boost*, which can also be added to any smoothie on the Jamba® menu. When used daily, in combination with a healthy diet and exercise program, the Weight Burner Boost can help support long-term weight management goals by stimulating muscle enzymes to burn more fat and promote lean muscle mass. And it is caffeine free!

In addition to these nutritious offerings for the New Year, Jamba Juice has two other products that support a healthy and active lifestyle. The Coldbuster® Smoothie gives winter the one-two punch with Antioxidant Power and Immunity boosts. The Probiotic Fruit & Yogurt Blends help support immune system and digestive health, and come in three delicious flavors: Thrivin' Mango, Vibrant Blueberry and Strawberries Alive.

For more information, please visit http://www.jambajuice.com, become a fan on Facebook at www.facebook.com/JambaJuice or follow us on Twitter at @JambaJuice.

* Weight Burner Boost is made with conjugated linoleic acid, or "CLA", which is derived from safflower oil. CLA is a naturally occurring fatty acid that is commonly found in foods such as milk. CLA intake of between 1.7 grams to 3.6 grams per day for eight to 12 weeks can lead to improved weight management when combined with a healthy diet and exercise program. Results will not be achieved with sporadic consumption. Each serving of Weight Burner Boost supplies two grams of CLA.

About Jamba Juice Company

Founded in 1990, Jamba Juice Company is a leading restaurant retailer of better-for-you beverage and food offerings, which include great tasting fruit smoothies, fresh juices and teas, hot oatmeal made with organic steel cut oats, fruit and veggie smoothies, Whirl'ns™ Frozen Yogurt, breakfast wraps, salads, sandwiches, California Flatbreads™, and a variety of baked goods and snacks. As of October 4, 2011, there were 752 locations in the United States consisting of 310 Company-owned and operated stores and 442 franchise-operated stores. In addition, at October 4, 2011 there were 10 international stores.

SOURCE Jamba Juice

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