Moe’s Southwest Grill Becomes First Mexican Fast-Casual Restaurant Chain to Feature Coca-Cola Freestyle(R) in Every New Location

Thriving Fast-Casual Restaurant Franchise Opening 50-plus Locations Next Year

January 09, 2012 // Franchising.com // Atlanta, GA – Going forward, guests walking into every new Moe’s Southwest Grill will have the opportunity to enjoy drink selection at its finest with Coca-Cola Freestyle®. The revolutionary beverage dispenser, which offers guests more than 100 different brands, can already be found in 140 Moe’s locations. With the commitment to implementing Coca-Cola Freestyle in all new Moe’s restaurants beginning this year, Moe’s Southwest Grill has become the largest provider of Coca-Cola Freestyle in the fast-casual Mexican space.

“Improving the guest experience through innovation leadership is an important strategy for Moe’s,” says Paul Damico, president of Moe’s Southwest Grill. “That’s why we are particularly excited to partner with Coca-Cola to offer unprecedented variety and customization to Moe’s fans across the nation through technology that is unique to Coca-Cola Freestyle.”

Guests have expressed that they enjoy the ease of use, breadth of options and cool-factor of the Coca-Cola Freestyle at Moe’s restaurants, while Franchise Partners have enjoyed the sizable sales boosts.

“With Coca-Cola Freestyle, visitors to Moe’s Southwest Grill everywhere will be able to choose their own custom beverage to complement their fresh, customized southwest fare,” said Gene Farrell, vice president, Coca-Cola Freestyle, Coca-Cola Refreshments. “Moe’s recognizes that Coca-Cola Freestyle helps grow both their beverage business and their total business by enhancing the overall dining experience for their guests.”

Another feature of Coca-Cola Freestyle that resonates closely with Moe’s is the variety of drink options available. Instead of one diet soft drink or water, every new Moe’s will be able to provide a huge variety of delicious diet selections, sports drinks, and sparkling waters to complement the quality ingredients and healthful menu items Moe’s offers. With more than 70 low/no-calorie options, more than 90 caffeine-free choices and 80+ unique brands offered nowhere else, Coca-Cola Freestyle offers the kind of variety designed to meet peoples’ beverage needs and lifestyles.

About Moe's Southwest Grill

Moe's Southwest Grill is a fast-casual restaurant franchise featuring fresh southwest fare in a fun and engaging atmosphere with over 420 locations in 33 states and abroad. At Moe's, each meal is prepared right before your eyes and is served with free chips and salsa, including the Homewrecker burrito, the Billy Barou nachos, and the Close Talker salad. Founded in 2000, Atlanta-based Moe's Southwest Grill was ranked #1 in category in Entrepreneur’s Franchise 500 in 2010 and is a Gold Award winner of the 2008 Consumer's Choice in Chains Awards. For more information, visit www.moes.com.

About Coca-Cola Freestyle

The sleek, stylish new fountains are touch screen operated, enabling people to select from more than 100 regular and low-calorie beverage brands. Many varieties of waters, fruit-flavored and sparkling beverages are now available to U.S consumers exclusively on Coca-Cola Freestyle. Using unique, proprietary PurePourTechnologyTM, Coca-Cola Freestyle has the capacity to dispense more than 100 branded beverages in the same footprint as a standard eight-valve machine. To learn more about Coca-Cola Freestyle, visit www.coca-colafreestyle.com or follow us on Facebook at www.facebook.com/cocacolafreestyle and Twitter @ccfreestyle.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company’s portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system employees. For more information, please visit www.thecoca-colacompany.com or follow us on Twitter at twitter.com/CocaColaCo.

Contacts:

John Everette
Fishman Public Relations
(847) 945-1300
jeverette@fishmanpr.com

Susan Stribling
Coca-Cola Refreshments
(404) 676-4120
susanstribling@coca-cola.com

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