January 09, 2012 // Franchising.com // LARGO, FL – Valpak, a leader in local print and digital coupons, will expand its reach further by making its coupons available on CheckPoints, an app that gives shoppers easy access to discounts and savings right when and where they need them.
Valpak, known for its hyper-local offers in 170 markets in North America, will offer its savings to mobile consumers via CheckPoints, the leading shopper rewards app with national brand partners such as Procter & Gamble, Unilever, Energizer, Belkin, Nestle, Kimberly Clark and Coca-Cola.
CheckPoints, "The App that Pays You Back," allows consumers to check in and earn rewards for scanning product bar codes at grocery stores, drug stores, restaurants and more, thanks to location-based service technology. The company's newest version 3.0 for iPhone now features Valpak coupons, which are found under the "deals" icon.
"Valpak is always looking for innovative ways to engage consumers with relevant savings," said Nancy Cook, vice president of digital business. "Mobile devices not only reach consumers on the go, but also provide a unique opportunity to create real time experiences between consumers and our advertisers."
Valpak's mission is to be where shoppers are anywhere@anytime. As an industry leader for 44 years, Valpak continues to grow and evolve, providing digital and mobile coupons, and free smart phone apps for most mobile platforms, allowing consumers to save in more ways than ever.
CheckPoints currently has access to millions of users in their network looking for savings or rewards where they shop. "We're seeing a once in a generation shift in media consumption, and mobile devices are at the forefront as a resource for shoppers in the store. For these consumers, CheckPoints is like a shopping Swiss Army knife," said Todd Dipaola, president and co-founder of CheckPoints.
"Valpak has long been regarded as a leading resource for shoppers, and we're pleased to bring the value of the Blue Envelope to our savvy mobile consumers," Dipaola said.
There are several ways consumers can use CheckPoints to collect points. Shoppers can check in at local stores, where featured products can then be scanned. CheckPoints also features mini-games, such as a slot machine and scratch-off ticket, that can instantly win enough points for a tablet computer. With CheckPoints 3.0, consumers can Scan@Home with everyday household products, collecting rewards without leaving the comfort of their own homes. Points are also available through sharing CheckPoints with friends, watching videos, and shopping or searching online with the CheckPoints RewardsBar.
Rewards range from gift cards at several retail outlets, such as Amazon.com, Apple, Home Depot, Hermes and Louis Vuitton, to gadgets like a tablet computer or gaming system, airline miles or donations to charities like the American Red Cross and Humane Society.
CheckPoints is available to download in the Apple App Store and the Android Market. For more information, please visit www.CheckPoints.com.
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, Inc., a subsidiary of Atlanta-based Cox Media Group, Inc. With 170 franchises throughout the United States and Canada, The Blue Envelope® delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions with www.Valpak.com®, an online site for local savings, which has nearly 70 million offer views each month, as well as most mobile phones, including apps for most smartphones. For more information, please contact 1-800-676-6878.
CheckPoints is the "App that Pays You Back," rewarding consumers for product interaction before, during and after they shop. Users simply scan products in stores and at home for rewards for sponsors, with no purchase necessary. Points are instantly redeemable for prizes ranging from gift cards at retailers like Amazon, Home Depot and Louis Vuitton, to gadgets like a tablet computer or gaming system. Clients include Coca-Cola, Energizer, Nestle, Procter & Gamble and Unilever, among others. CheckPoints, based in Venice, CA, was founded in 2010 by veteran entrepreneurs Mark and Todd Dipaola.
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