Bloop Frozen Yogurt Opens First Store This Weekend

New FroYo concept aims to change lives, one cup at a time.

LYNCHBURG, VA (January 11, 2012)—Can the FroYo phenomenon sweeping the country change lives?

That’s the question posed by the founders of Bloop – a new frozen yogurt concept set to open its first four locations over the coming months. Bloop will to open its first store at 1601 Enterprise Drive in the Wyndhurst neighborhood of Lynchburg, Virginia, this Saturday, January 14 at 11 a.m. Guests will have the opportunity to win a variety of prizes, including free yogurt for a year. The Aid Station, 93.7 KFM, Lynchburg Living magazine and Recycle Easy will also be on hand providing entertainment and offering additional giveaways.

The Bloop Mission is simple. In addition to offering innovative frozen yogurt flavors in a fun, family-friendly environment, Bloop’s A Cup 4 A Cup program donates one cup of clean drinking water to a person in need for every cup of yogurt sold in all Bloop stores. The company is working with charity: water to ensure the water and funds raised through FroYo sales at Bloop will get to the people most in need, thus using a first-world treat to help solve a third-world problem.

“Over 30,000 people die from unsafe water and unhygienic living conditions each week—and over 90% of those deaths are children,” Daryl Calfee, co-founder of Bloop, said. “Our mission at Bloop is to help change that by offering a cup of clean drinking water for every cup of yogurt sold. A cup for a cup: it’s that simple.”

charity: water is a non-profit organization bringing clean and safe drinking water to people in developing nations. Additional information is available online at charitywater.org.

Bloop has three additional stores on tap for early 2012, including another Lynchburg location at Chandler’s Station, as well as locations in Charlottesville, Virginia and Greensboro, North Carolina.

About Bloop

Bloop offers healthy, delicious yogurts crafted in-store with real fruits, real cocoas, real coffee and more, plus a toppings bar featuring a wide variety of items including local fruit, when in season. Bloop Frozen Yogurt serves low fat, non-fat, sugar free, gluten free and non-dairy options, all with live active cultures. A second Bloop franchise scheduled to open in early February in the Candlers Station Shopping Center and a third location in Greensboro, NC and Charlottesville, VA, is scheduled for Spring 2012.

BloopFrozenYogurt.com
facebook.com/BloopFroYo
twitter.com/BloopFroYo

Media Contact:

Johanna Calfee
540.238.9639
Johanna@prototype-media.com

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