FirstLight HomeCare Exceeds Benchmarks in Ultra-Competitive Industry

CINCINNATI, Jan. 12, 2012 // PRNewswire // -- The baby boom generation continues to drive growth in many industries, specifically home health care for seniors. In-home care can be a lucrative business—just ask the 12,000 home care companies operating in the U.S. with annual revenues over $60 billion. Cincinnati-based FirstLight HomeCare can attest to this growth as the company continues to gain market share and exceed the highest industry benchmarks in this ultra-competitive industry with the addition of three to four new markets each month.

Since franchising began in March 2010, FirstLight has gained 32 franchisees, serving 57 markets across 17 states. Although the brand is newer than many of its competitors, its roots are firmly planted by an experienced entrepreneurial team and an unmatched approach to service leadership in the non-medical home care industry. President and CEO Jeff Bevis has more than 25 years of experience in franchise and entrepreneurial environments and brings a unique and aggressive perspective for what it takes to build a successful franchise system.

"Our strategies at FirstLight are characterized by keeping the business simple, wholly-centered on the success of our franchise owners and delivering exceptional care to clients," said Bevis. "We've had the benefit of starting with a clean slate and building a strong foundation that supports long-term success rather than short-term, often ineffective gains."

The demand for quality in-home care is at an all-time high with more than 12 percent of Americans over 65 wanting to remain independent for as long as possible. With no slowdown in sight, home care continues to fuel job growth as more professional caregivers are needed to cater to this growing demographic. In the past two years, FirstLight has created more than 520 jobs and provided over 94,000 hours of care.

About FirstLight

FirstLight combines best practices of a dynamic senior leadership team with more than 75 years of collective senior care experience and innovative approaches to make this franchise an emerging market leader in a fast-growing industry. FirstLight HomeCare franchises have exclusive access to Foundation First, the best-in-class franchise support system bringing together 24 franchise essentials, unmatched in the industry. Prime territories are going quickly, for more information please visit www.firstlightfranchise.com.

SOURCE FirstLight HomeCare

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