January 20, 2012 // Franchising.com // Card Connection Franchisee, Tony Winchester, has been supporting the learning of pupils in year 9 at a local college in Cambridgeshire by managing a daylong ‘Dragon’s Den’ style project based around the greeting card industry. Around 125 pupils at Witchford Village College took part in the day which began with a presentation by Tony about the greeting card industry. The pupils aged 13 and 14 then worked in groups to ‘manage’ their own greeting card businesses, cumulating with a Dragon’s Den style presentation of their ideas to Tony Winchester and Sharon Little, chief executive of the Greeting Card Association (GCA).
“My role is to liaise with schools as a representative of Littleport Rotary Club. As part of this, we are involved in initiatives where outside parties talk to year groups to support their learning,” explains Tony Winchester. “As a former company director and now franchisee for the greeting card company Card Connection, I am very familiar with this industry and so decided to run a greeting card day. I got together with the GCA who was able to provide resources for the project, while Royal Mail and Card Connection provided support with free samples of cards for the pupils as well as a short film about how greeting cards are made. The industry magazine ‘Progressive Greetings’ was also able to supply copies of the publication for the day.
“I was particularly impressed by the enthusiasm and innovation of the ideas and designs shown by the pupils at Witchford Village College,” confirms Winchester. “The feedback from staff and students was also very positive and so resulted in a valuable and rewarding outcome for all those involved.”
Sharon Little, chief executive of the GCA said: “We’ve been delighted to help Tony with this brilliant project. The GCA has all sorts of resources on hand to help any member of the industry who is keen to carry out a school’s visit. It’s really important in today’s instant culture to show that sending a card is such a special means of communication.”
Card Connection is one of the UK’s most successful card publishers and is the market leader in the franchised distribution of greeting cards.
The company was established in 1992 and became a Full Member of the British Franchise Association in 1995. It now distributes greeting cards to around 15,000 outlets through its network of 85 franchisees. www.card-connection.co.uk
Grapevine PR Ltd