Wyndham Hotel Group Launches New Website to Drive Direct Business

PARSIPPANY, NJ--(Marketwire - Jan 23, 2012) - Busy travelers looking for a quick and easy way to search and book any hotel within the extensive Wyndham Hotel Group portfolio can now do so on www.wyndhamhotelgroup.com, a new website designed to engage consumers with the company's family of brands while helping to drive incremental bookings for hotel owners.

The website, available today, is part of Wyndham Hotel Group's Direct Strategy designed to recapture business by driving more bookings through the company's own channels. The strategy calls for improved brand websites, several of which have already been unveiled, as well as enhanced alternative sell, a distribution model enabling Wyndham Hotel Group brands to be sold on sister websites.

"The launch of wyndhamhotelgroup.com is an important step for us as we work to increase the exposure of our brands and hotels to consumers who may not be fully aware of all the options within the Wyndham Hotel Group family," said Flo Lugli, executive vice president of marketing for Wyndham Hotel Group. "The site is complementary to our existing websites and is vital to our continued efforts to drive incremental bookings through our own online channels."

An array of tools and functionality, including the ability to sort results by brand, distance, price and amenities, are available to shoppers at wyndhamhotelgroup.com.

As part of its Direct Strategy, the company is one of the six founders of Room Key, a hotel search engine launched this month. Room Key was developed to provide the simplicity, transparency and breath of choice consumers have come to expect from a search engine, while delivering the flexibility, accuracy and assurance consumers have long enjoyed from hoteliers. Consumers shopping on Roomkey.com book directly with the chosen hotel brand.

About Wyndham Hotel Group

Wyndham Hotel Group, part of the Wyndham Worldwide (NYSE: WYN) family of companies, is the world's largest hotel company with approximately 7,190 hotels and 611,200 rooms in 65 countries under the hotel brands: Wyndham Hotels and Resorts®, Ramada®, Days Inn®, Super 8®, Wingate by Wyndham®, Baymont Inn & Suites®, Microtel Inns & Suites®, Hawthorn Suites® by Wyndham, TRYP by Wyndham™, Howard Johnson®, Travelodge® and Knights Inn®. In addition, the company has a license agreement to franchise the Planet Hollywood Hotels, Dream® and Night® brands and provide management services globally.

All hotels are independently owned and operated excluding certain Wyndham and international Ramada, Days Inn and Super 8 hotels, which may be managed by one of the affiliates of Wyndham Hotel Group or through a joint-venture partner. Wyndham Hotel Group is based in Parsippany, N.J. Additional information is available at www.wyndhamworldwide.com. For more information about hotel franchising opportunities visit www.whgdevelopment.com.

Contact:

Christine Da Silva
Sr. Director, Communications
Wyndham Hotel Group
22 Sylvan Way
Parsippany, NJ 07054
+1 (973) 753-6590
christine.dasilva@wyn.com

 

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Bacon Bros. Public House
Bacon Bros. Public House prides itself on quality, locally sourced ingredients in addition to our award winning entrees, in-house smoked meats and...
WineStyles Tasting Station
Turn your passion for wine, craft beer and gourmet food into a rewarding business opportunity. WineStyles Tasting Station is the largest wine...
Sears Home Services
You can become part of the Sears family and tradition by purchasing a Sears Home Services franchise. We are seeking entrepreneurs who want to own...
HYPOXI
Operated in studios across the globe, HYPOXI is proven not only to be an effective weight loss solution for men and women, but is also a popular...
FIT36®
Start a fitness business with one of the best, manager-run franchise models in the industry. FIT36® delivers a proven business model backed by a...

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)