ANAHEIM, Calif.--(BUSINESS WIRE)--Yogurtland, the pioneer of the self-serve frozen yogurt category, expands its presence in Utah with a pop-up store in Park City for participants of ChefDance during the Sundance Film Festival. Hailed as a five night culinary extravaganza, ChefDance brings together food, wine, frozen yogurt and film with Yogurtland participating as an official sponsor.
“Yogurtland is known for our unique and innovative flavors and use of highest quality ingredients, and a cup of Yogurtland’s frozen yogurt is a healthier treat in between screenings and as an afternoon snack for participants of ChefDance, or anyone else at our more than 170 locations across the country.”
From January 20-24, Yogurtland will have a presence in downtown Park City at 427 Main Street with a pop-up store providing free frozen yogurt and toppings with its collectable biodegradable spoons and its self-serve, “You Rule” philosophy to the celebrities, musicians, producers, directors and industry representatives participating in the various festivals’ activities. A-listers will be able to help themselves to a variety of sweet and tart flavors and toppings of fresh and dry ingredients ranging from fresh fruit to nuts and candy.
“We’re thrilled to set up a temporary pop-up store for the attendees in Park City during the festivals,” said Alexis Eldridge, Yogurtland Vice President of Marketing. “Yogurtland is known for our unique and innovative flavors and use of highest quality ingredients, and a cup of Yogurtland’s frozen yogurt is a healthier treat in between screenings and as an afternoon snack for participants of ChefDance, or anyone else at our more than 170 locations across the country.”
Guests attending the exclusive, invitation-only, ChefDance evening events, will have Yogurtland’s Plain Tart frozen yogurt woven into their meals as they dine with the most popular chefs in the industry including New York Chefs Hung Huynh and Donatella Arpaia, Baja California Chef Javier Plascencia, San Diego Chefs Jeff Bonilla, Chad White, Tommy Fraioli and Daniel Barron and Utah’s own Elio Scanu, while watching the newest independent films.
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Created in 2006, Yogurtland was the first national frozen yogurt brand to empower their customers with the ability to serve themselves, and revolutionized the now ubiquitous self-serve, pay-per-ounce model seen nationwide. An industry pioneer in premium-quality frozen yogurt, Yogurtland’s fundamental “You Rule” philosophy allows customers the freedom to create their own servings from a choice of 16 original sweet and tart flavors made with real ingredients and more than 35 toppings. Headquartered in Anaheim, Calif., Yogurtland is the nation’s leading and fastest-growing frozen yogurt brand, with over 170 locations in the U.S., Mexico and Guam. For more information about Yogurtland, please visit www.yogurt-land.com.
ChefDance is a one-of-a-kind, 5 night culinary extravaganza combining food, wine, music, and film. Each evening, a world-renowned celebrity chef will create gourmet cuisine, paired with featured wines from around the world for a mix of attendees including celebrities, executives, and industry VIP’s. The first annual ChefDance Festival started in 2004, and continues to be a popular attraction during Sundance.
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